Shuojia Chen is an award-winning filmmaker with a multicultural background, a news producer at KTSF Television, and the CEO of Iron Rabbits Production. She is deeply committed to uncovering the deeper meanings behind stories and is passionate about using storytelling as a way to foster understanding and connection among people.

How many years have you been a judge?

This is my first year!

What excited you about judging for the Telly Awards?

I’m looking forward to seeing a diverse range of outstanding video works in the Telly Awards judging process, and to discovering powerful stories that push boundaries and inspire meaningful connection.

What’s the most challenging part about your job and/or the industry?

One of the biggest challenges in the TV industry today is the rapid rise of new media. More people now prefer to get their news and entertainment through social media platforms, which has led to declining viewership for traditional television. As a result, many traditional outlets have had to adapt and join the digital race, yet the overall audience share continues to shrink.
In the film industry, I’ve noticed another concerning trend: a growing focus on fast-paced, superficial stories. For instance, the recent popularity of vertical mini-series reflects this shift toward quick entertainment. I’m concerned that as audiences grow used to this, they may lose interest in videos that truly broaden their perspectives.

What do you look for to determine excellence in video?

I look for videos that uncover perspectives people might not have known or taken time to think about. I believe excellence in video lies in its ability to stay with the audience long after viewing, spark reflection, and perhaps even shift the way we see the world.

What are your current roles and responsibilities and what do you love most about your job?

I am primarily a producer for a TV news program. My responsibilities include selecting and assigning news stories, coordinating closely with reporters and editors, and communicating with the production team to ensure the smooth running of our live broadcasts. What I love most about my job is that I get to encounter fresh stories every day, from the local San Francisco Bay Area to the United States and around the world. This constant exposure allows me to gain a deeper and more well-rounded understanding of our society, and often inspires me to engage in meaningful reflection and critical thinking.

Do you have any specific practices you lean on to spark creativity?

I find inspiration in real people and real moments. Sometimes it comes from a news story, other times from a spontaneous conversation with someone. I believe creativity often begins with genuine curiosity about the world around us.

What inspired you to pursue your career path?

I’ve always been drawn to stories that reveal truth and spark understanding. I believe the first story that truly led me into this field was one about a criminal group that brutally forced victims to beg on the streets for profit. It showed me how powerful storytelling can expose injustice and drive change.Since then, I’ve been inspired to use journalism and film to explore experiences and tell stories that matter.