“I’m a strategic operations leader with over 15 years of experience driving product delivery, go-to-market strategy, and innovation for brands like TD Bank, Nissan, and Citibank. At Cossette, I help scale AI-powered tools and align cross-functional teams to deliver high-impact, tech-enabled marketing solutions. I’m passionate about bridging creativity, technology, and operations to help brands work smarter and perform stronger.”

How many years have you been a judge?

This is my first year!

What excited you about judging for the Telly Awards?

I’m excited to judge the Telly Awards because I’ve spent my career at the intersection of creativity, technology, and delivery—helping teams bring bold ideas to life with precision and purpose. Having led cross-functional teams across major campaigns and product launches, I’ve seen firsthand how powerful storytelling, craft, and innovation can drive real impact. The Tellys represent that blend of creative excellence and technical execution that I value deeply. Being part of the jury is a chance to celebrate the work pushing our industry forward, and to contribute a perspective shaped by both creative collaboration and operational rigour.

What was your first job in the industry? What did it teach you?

My first job in the industry was at Anomaly, where I worked as a producer leading digital and social campaigns for brands like Labatt and Kraft Dinner. Before that, I produced feature documentaries, which really shaped how I think about storytelling, collaboration, and craft. Moving into advertising taught me how to apply that same creative discipline in a faster-paced, more iterative environment—balancing vision with execution. That combination of narrative thinking and operational focus still drives how I approach every project today.

What’s the most challenging part about your job and/or the industry?

The most challenging part of my job—and the industry overall—is balancing speed with depth. We’re working in an environment that demands constant delivery, rapid iteration, and integration of new technologies like AI, yet true impact still depends on clarity, alignment, and craft. The challenge is creating space for thoughtful strategy while keeping momentum high. I’ve found that the key is building systems and cultures where creativity and efficiency can coexist—so teams don’t just move fast, but move with purpose.

What do you look for to determine excellence in video?

When I’m evaluating excellence in video, I look for work that feels both intentional and human—where every creative and technical choice serves the story. Strong craft matters, but what really stands out to me is when concept, execution, and emotion align seamlessly. I pay close attention to how visuals, pacing, and sound design come together to create impact, as well as how effectively the piece delivers on its purpose—whether that’s to move, inform, or inspire. Ultimately, great video doesn’t just look good—it connects, lingers, and leaves you thinking differently.

What are your current roles and responsibilities and what do you love most about your job?

I’m currently Director of Delivery & Technical Operations at Cossette, where I partner with executive leadership to align strategy, product delivery, and go-to-market execution for major clients like TD Bank and SickKids. My role spans operational planning, scaling automation and AI tools, and leading cross-functional teams to deliver innovative, tech-enabled marketing solutions. What I love most about my job is the mix of creativity and systems thinking—it’s about bringing structure to complex problems while enabling teams to do their best, most inspired work. Seeing that alignment translate into real business and brand impact is what keeps me excited every day.

In your experience, what is a significant change you are seeing happen in the video, television, and/or film industry, and what insight can you share about how to navigate it?

One of the biggest changes I’m seeing is how technology—particularly AI and automation—is reshaping every stage of video production and distribution. It’s lowering barriers to creation and speeding up workflows, but it’s also raising new questions about originality, authorship, and creative integrity. From my experience, the key to navigating this shift is to treat AI as an amplifier, not a replacement—using it to enhance craft, not shortcut it. The most compelling work still comes from human insight and emotional intelligence; technology should serve that, not overshadow it.