I am a Graphic Designer with over 27 years of experience in television and multimedia. I have worked for the leading Hispanic networks in the United States, including Telemundo and TelevisaUnivision, where I currently serve as a Senior Motion Graphics Designer. My work has been recognized with Emmy, Telly, and Promax awards for its creative and technical excellence. I am passionate about visual innovation and the integration of technology in design processes to tell impactful stories.

How many years have you been a judge?

1-3 years

What excited you about judging for the Telly Awards?

I am excited about the opportunity to contribute to the recognition of creativity and innovation within the audiovisual industry. The Telly Awards represent a platform that values excellence in visual content and celebrates the talent of professionals who raise the standards of our field. Being part of the jury allows me to share my experience in television and graphic design while giving me the chance to explore emerging creative trends and narrative approaches that drive the evolution of the audiovisual language.

What was your first job in the industry? What did it teach you?

My first job in television was at Venevisión, one of the largest and most recognized broadcast networks in Venezuela, with strong international reach. I began there as a Graphic Designer — a formative experience that allowed me to understand the dynamics of the audiovisual industry and the importance of teamwork under pressure. I learned to combine creativity with technical precision to develop graphics that added value to television programs and promotional campaigns. That stage taught me to uphold high-quality standards, respect production timelines, and, above all, understand the power of design as a tool for mass communication.

What project are you most proud to have worked on?

Among the projects I’ve worked on, I’m especially proud of two that represented major creative and strategic challenges:

Univision Primetime Novela Campaign: This project was a significant challenge, as it involved creating a new visual identity for the network’s most-watched programming block, developing promotional pieces that captured the essence and emotion of our stories. The result was a campaign that strengthened Univision’s primetime identity and had a positive impact on audience perception and engagement.

Galavisión Rebranding: This was a particularly demanding and rewarding project. Galavisión transitioned from being a variety channel to becoming a comedy-focused network. The process involved developing a complete new visual identity —from color palette and typography to full on-air graphic packages— within a very short timeframe. The outcome exceeded expectations, delivering a fresh, cohesive, and engaging image that completely revitalized the brand.

Both projects taught me the power of design as a strategic tool and the importance of collaboration to achieve results that inspire and connect with audiences.

What’s the most challenging part about your job and/or the industry?

One of the most challenging aspects of my job is translating a team’s idea or concept into moving images that convey emotion and coherence. Many projects begin as a shared vision among producers, creatives, and strategists, and my role is to turn those abstract ideas into a clear, engaging, and emotionally resonant visual proposal. Achieving that balance between concept, aesthetics, and feeling requires sensitivity, constant communication with the team, and a strong ability to interpret ideas visually. Yet it is precisely this challenge that makes each project so rewarding and drives me to keep growing as a professional.

What do you look for to determine excellence in video?

An excellent video tells a story that connects, inspires, and stays with the viewer. For me, excellence is reflected in the balanced combination of a clear narrative, flawless technical execution, and a visual approach consistent with the message. I particularly value when creativity serves the story, creating an experience that evokes a genuine emotional response. I also consider the quality of editing, the intentional use of color, music, and rhythm essential, as each of these elements helps reinforce the project’s identity and purpose.

What are your current roles and responsibilities and what do you love most about your job?

I currently serve as a Senior Motion Graphics Designer at TelevisaUnivision, where I develop creative concepts and visual solutions for the promotions and sales departments across the network, including Univision, Unimás, and Galavisión. I design visually engaging campaigns that maintain aesthetic consistency, respect each network’s branding, and highlight the quality of the content. My goal is to create promotional pieces that connect with the audience and inspire viewers to engage with our programming, always reflecting the essence and values of each network.

What I love most about my job is the opportunity to transform ideas into visual experiences that communicate, inspire, and connect with millions of people. I am motivated by working in an environment where creativity, technology, and storytelling merge to bring messages to life that go beyond the screen and make a real impact on the audience.

What initiatives or projects are you working on now that excite you?

I am currently working on two promotional campaigns that truly inspire me:

The Latin Grammy Awards: I’m working on the promotional campaign creating integrated visual pieces that promote and project the magnitude and excitement of the event, while respecting the institutional branding of the Latin Recording Academy and our network. This event is broadcast across all our networks in the United States and Mexico, making it an exciting creative challenge due to its reach and international significance.

El Conquistador (survival reality show): In this project, the creative challenge is to develop visual elements that convey the intensity, adventure, and risk of the format — where the challenge is to survive. The campaign aims to immerse viewers in the show’s experience from the promotional campaign itself, evoking emotions that invite them to live the competition and discover who will conquer the challenge, while maintaining consistency with both the show’s and the network’s identity.

What excites me most about these projects is the ability to transform narrative concepts into visual experiences that connect with audiences, being involved in every stage — from ideation through execution — to ensure each piece communicates strongly and coherently.

Do you have any specific practices you lean on to spark creativity?

I consume a wide range of audiovisual content, from film, television, and advertising to animation and social media, analyzing styles, narratives, and trends. I also dedicate time to continuous learning, exploring new tools, techniques, and workflows that enhance my professional growth. Staying curious and up to date allows me to discover new ways to tell stories and apply that knowledge to every project I work on.

What inspired you to pursue your career path?

What inspired me to pursue this career was the opportunity to create something new every day and to have my work seen by many people. I’ve always been fascinated by the power of imagery and motion to communicate, move, and inspire. Knowing that through design and visual storytelling I can connect with audiences and evoke emotion is what drives me to keep growing and refining my craft.

In your experience, what is a significant change you are seeing happen in the video, television, and/or film industry, and what insight can you share about how to navigate it?

It’s undeniable that our industry is undergoing a major transformation driven by the influence of social media and the rise of artificial intelligence, which have revolutionized the way we create, produce, and consume content. Every day we gain access to new tools that make our work more efficient and expand our creative vision, allowing us to develop projects with higher quality and without limits to imagination. The most important thing, in this constant state of change, is to stay adaptable, keep learning, and always be ready to take the next step, because innovation never stops.
Technology evolves, but the essence of storytelling remains what truly connects us with the audience.