Antigravity is the creative alias of Alan Geoy, a Lead Motion Designer and Visual Artist based in Singapore. By day, he leads Motion Design and post-production project. By night, he develops personal works under Antigravity, an identity that reflects his passion for pushing boundaries, blending design, storytelling, and technology into visuals that feel both modern and timeless.
How many years have you been a judge?
1-3 years
What was your first job in the industry? What did it teach you?
My first job in the industry was in production, doing grip work and assistant directing. It was very hands-on and gave me a deep appreciation for the entire filmmaking process, from the technical setup to the collaboration on set. That experience taught me discipline, teamwork, and the importance of details, which I still carry into my creative work today.
What project are you most proud to have worked on?
One project I’m especially proud of is a personal work, a mock ad for the American Express Platinum card, where I pushed myself creatively and treated it like a real campaign to brush up my skills. On the client side, I’m proud of the recent DBS Multiplier animation where we used generative AI to bring a playful rabbit to life, dancing and eating a carrot. Both projects are what I can think of right now which I am most proud of.
What’s the most challenging part about your job and/or the industry?
The most challenging part is balancing creativity with deadlines, you always want to push ideas further, but time is limited. At the same time, with new technology like generative AI, the challenge is making sure the tools serve the idea, not the other way round.
What do you look for to determine excellence in video?
For me, excellence in video and television comes down to strong storytelling, striking visuals, and emotional impact. I’m a very visual person, so if the imagery feels memorable, and it connects with people, that’s when I know it’s excellent.
How do you unwind from work mode?
I usually unwind by immersing myself in music and visuals. One of my favourite ways it through this youtube channel called Noqura, it has playlists focused on mood and atmosphere with pretty visuals, it helps me switch off from work and just relax.
What are your current roles and responsibilities and what do you love most about your job?
I lead Motion Design and Post-production, creating animations and visuals while managing timelines, partners, standards and projects. What I love most is blending art and technology to bring ideas to life, turning concepts into visuals that people don’t just see, but feel.
What initiatives or projects are you working on now that excite you?
I’m currently leading several projects that involve generative AI. What excites me is. how each new project pushes me to explore emerging technology, learn new tools, and find creative ways to integrate them into design and storytelling.
