Jury Process

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jury process

All entries are judged by members of The Telly Award Judging Council,a membership-based division of The Telly Awards. Comprised of over 200+ industry experts and prior Telly Award Winners, members represent leading professionals from top advertising and production companies, networks, and content studios.

If you or one of your colleagues is a past Telly Winner or an industry executive and you would like to be considered for membership in the The Telly Award Judging Council, apply here.

Judges evaluate entries to recognize distinction in creative work—entries do not compete against each other. Instead, entries are judged against a high standard of excellence. Judges score entries on a performance scale and winning entries are recognized and awarded Gold, Silver, or Bronze Winners based on the combined scoring of the judges who evaluate each entry. Empowered to uphold the historical standards of the Telly competition, judges may award top honors to more than one entry or no entries in a particular category. All decisions of judges are final.

All work must be either in, or subtitled, in the English Language.

Length of Work 

The Telly Awards recognize and honors work that is created for all screens, from short form branded pieces to episodic work. The Telly Awards mission is to honor the diversity of work being created for all devices, platforms and channels, including the various lengths of work that this demands.

The Telly Awards works with leading judges from across the industry whose work maintains and upholds a high standard of work and recognition. In certain cases where longer form work is submitted, a representational sample of the entry may be viewed.


All entries are assessed against the following criteria:

Content / Quality of Message

Content is the information provided in the piece. Good content should be engaging, relevant, and appropriate for the audience. Judges will consider the strength of the concept and message being evaluated respective to the category entered. The story or concept should be unique, coherent, and hold its audience’s attention. In determining the quality of the concept and message, judges will consider all the elements that go into the creative process and how successfully the original idea is communicated.

Production & Execution

Production & Execution includes the appearance and quality of the captured image, editing, the sound design and audio integration, the performances, lighting, and all the aspects that account for a memorable viewing experience. This is of course is relevant to the category entered. *In Craft categories, the specific Craft alone (editing, audio, lighting) will be judged.

Overall Experience

Judges will  consider the overall experience of the work and how it was executed and realized by its creators. A video or television piece can be more, or less, than the sum of its parts. Was the message compelling? Was the tone and medium appropriate for the story? Do the production values seamlessly enhance your viewing experience?

The People’s Telly Award

All entries into The People’s Telly Award are first shortlisted by judges, before being shared publicly on The People’s Telly Award voting platform. The public will vote and ultimately decide the Gold, Silver and Bronze Winners!


Each entrant will receive notification via email confirming receipt of their entries. After judging is completed, winners will be alerted of their selection and provided the opportunity to purchase statuettes and other memorabilia to commemorate their honor. Entrants whose work is not chosen will be notified following completion of judging.