Tell us about your organization. How big is your team? Where are you based? What is your organization’s specialty in the film and video space?
Nua Motion is an independent creative studio based in Israel. We’re a small team that collaborates with a trusted global network of directors, designers, animators, writers, and technologists depending on each project’s needs. We specialize in finding the story hidden inside complex products and technologies, then bringing it to life through motion. Many of the companies we work with operate in technical industries, and our focus is finding the human narrative that makes their product or technology feel intuitive rather than overwhelming.
Why do you do what you do? Was there a transformative moment that solidified your career choice, your org’s success, or your commitment to storytelling?
One funny moment I remember: almost 20 years ago, during my visual communication studies, I explored everything — graphic design, print, sculpture, plastic art, and motion. One day I showed my portfolio to my aunt, who’s an artist. She appreciated the work, but when she reached the motion pieces, her reaction changed completely. She simply said, “This is nice… but this is something else.” That stayed with me. I realized what fascinated me wasn’t just making beautiful images; it was shaping how an idea unfolds over time. Motion gave me another dimension to work with: rhythm, pacing, surprise, and ultimately, story. That’s still what excites me today: helping people understand something by taking them on a journey instead of presenting them with information.
Looking back, I think what she recognized was that motion wasn’t just another design discipline for me; it was where storytelling clicked. Ever since, I’ve been fascinated by how the right perspective can make even the most complex idea feel intuitive. That’s become the philosophy behind Nua: we don’t start with messages, we start by searching for the story only that company could tell.
Tell us about your Telly Award winning piece. What’s the story behind it?
Simplex 3D had a challenge that many technology companies face. Their platform serves developers, architects, planners, marketers, investors, and buyers, but explaining all those use cases individually made the company feel fragmented. Instead of making another feature-driven explainer, we asked a different question: What is the one thing every stakeholder has in common? The answer was surprisingly simple: the land itself. So we told the story from the perspective of a small patch of city speaking in the first person. By giving the project a voice, we could unify the entire development journey into one emotional narrative while still explaining what the platform actually enables.
Can you share a behind the scenes story or fun fact about the making of your piece?
One of my favorite parts of this project happened before we wrote a single line. During an early creative workshop with Simplex 3D’s team, we went from discussing features to looking for the one thing every user of the platform had in common. Developers, architects, planners, marketers, buyers… they all begin with the same piece of land. That realization completely changed our approach. Then the CEO remembered a children’s story about a drop of water and its journey through different forms. It sparked the idea that maybe the land itself could tell the story. We generated a temporary AI voice for an elderly woman, paired it with music, and listened to the first lines. The moment we heard the land speaking in the first person, everyone in the room felt it. We knew we had found the heart of the film. That temporary voice ended up shaping the emotional identity of the entire film.
What was your biggest challenge during production and how did you solve it?
The biggest challenge was that we wanted the film to be built from Simplex’s own technology, not just describe it. Their platform is designed for planners, architects, and developers, not filmmakers. So together with their team, we spent weeks developing new workflows that allowed us to choreograph cinematic camera moves inside their 3D engine, repeat them precisely, and integrate them with our animation pipeline. The project became more than a client-agency relationship. We were building a filmmaking workflow together. Their technology became our camera, and our production pipeline expanded what their platform could express cinematically.
What are you most proud of about this piece? What is the most memorable response you got from this work?
I’m most proud that we trusted an unconventional creative instinct. Technology brands often feel pressure to sound younger, louder, and faster. We chose memory instead. We gave the story the voice of an elderly woman, the voice of the land itself. It brought a sense of memory, wisdom, and continuity that no polished product demo could have conveyed. The most memorable response came at the film’s premiere during a real estate conference. As soon as it ended, the audience broke into applause. Since then, one reaction has repeated itself over and over: people compliment the film and ask if we can create their story in the same way. That’s probably the greatest compliment we could receive, because it tells us the idea resonates beyond this one project.
You won a Telly Award for this piece. Why is recognition important for you, your team or your work?
Awards aren’t the reason we make films, but they are meaningful because they come from peers who understand how difficult it is to solve communication problems creatively. For a small independent studio, recognition like this reminds us that originality doesn’t depend on the size of the studio. A small independent team with a strong idea can stand alongside much larger productions. That encourages us to keep investing in story-first work.
Tell us what you’re up to! If there’s a new project, launch, or milestone you’d like us to celebrate with you, let us know, and we might share it with our community.
This project sparked something we’re now developing into a larger creative framework: helping companies discover the narrative voice hidden inside complex products and technologies. We’re exploring how AI can support that process, not by replacing creativity, but by helping uncover the most meaningful perspective from which a story can be told. We’re excited to share more soon.
