I’m Matt Perkins, owner of Perkins Media LLC — a Minnesota-based video production company that helps businesses tell their stories through creative, engaging videos. I love bringing ideas to life and making brands stand out with content that connects and delivers results. Whether it’s shooting, editing, or brainstorming the next great concept, I’m all about creating videos that make an impact. When I’m not behind the camera, you’ll find me networking with local pros or working on fun community projects.
How many years have you been a judge?
1-3 years
What excited you about judging for the Telly Awards?
Each year, I’m honored and excited to judge the Telly Awards. It’s always inspiring to see the creativity, storytelling, and innovation that video professionals bring to their work. As someone who’s passionate about helping brands share their stories through video, it’s energizing to be part of a community that celebrates excellence in visual storytelling.
What was your first job in the industry? What did it teach you?
My first role in the industry was with QCTV, a local cable station, where I gained hands-on experience across all aspects of production, from shooting to editing. It was there that I built a strong foundation in storytelling, technical skills, and the craft of video production.
What project are you most proud to have worked on?
I’m most proud of my work on award-winning nonprofit projects — helping organizations tell their stories, make an impact, and connect with their communities through video is incredibly rewarding.
What’s the most challenging part about your job and/or the industry?
The biggest challenge in video production is balancing creativity with client expectations and deadlines, but it’s also what makes the work so rewarding.
What do you look for to determine excellence in video?
I look for videos that tell a compelling story, showcase creative vision, and make a real impact through every detail — from visuals to sound.
What are your current roles and responsibilities and what do you love most about your job?
As owner and creative director of Perkins Media LLC, I oversee all aspects of video production, from concept to finished project, while guiding creative strategy and client collaboration. What I love most is bringing ideas to life through storytelling that connects, engages, and makes an impact for businesses and communities.
What initiatives or projects are you working on now that excite you?
Right now, I’m excited to be producing “Video of the Month” programs for local businesses, helping them consistently share their stories through engaging content. I’m also capturing the energy and emotion of recitals and competitions for performing arts organizations. Beyond that, I’m exploring creative storytelling projects that push the boundaries of video production and connect audiences in meaningful ways.
Do you have any specific practices you lean on to spark creativity?
I spark creativity by staying curious, experimenting with new ideas, and collaborating with my team to bring fresh perspectives to every project.
What inspired you to pursue your career path?
I was drawn to video production because I love telling stories that connect and inspire. From my early days at the TV station, I knew I wanted to bring ideas to life through video.
In your experience, what is a significant change you are seeing happen in the video, television, and/or film industry, and what insight can you share about how to navigate it?
AI is really changing the way we make video, from editing and effects to even helping with scripts. I see it as a tool to make our work easier and more creative, not something that replaces the human touch. Staying curious and learning how to use it in smart ways is what keeps us moving forward in the industry.
