I’m a Los Angeles-based Creative Lead at Pacific Creative Services, working across live shows, sports broadcasts, branded content, and animation for enterprise AI products. Previously, as Head of CG at WePlay Studios, I led teams on Dota 2 Majors and NFL entertainment shows while staying hands-on in motion design, 3D, and real-time production. Work I’ve led has won multiple industry awards, including a Webby Award, and received a Sports Emmy nomination; I still enjoy the practical challenge of bringing ambitious ideas to the screen.
How many years have you been a judge?
1-3
What are your responsibilities in your current role and what do you love most about your job?
I design and animate the work myself, build tools when the usual workflow falls short, and love figuring out how to make an idea that looks impossible actually work.
What inspired you to pursue your career path?
I got into motion because I wanted to see my designs do something, and I stayed because every project gives me a problem I haven’t solved before.
What was your first job in the industry? What did it teach you?
A rough idea on my screen in LA can end up on screens around the world. That still feels a little unreal to me.
What do you look for to determine excellence in video?
I look for a clear point of view, good pacing, and details that serve the idea. If I want to watch it again, that’s usually a good sign.
What initiatives or projects are you working on now that excite you?
I’m working on animations for AI products, and I’m excited by the challenge of showing what these fast-changing tools actually do.
Tell us about a moment of recognition that had an effect on you – whether personal or official? What does recognition mean to you and why is it important in our industry?
When WePlay AniMajor received a Sports Emmy nomination, I thought about the team behind it and all the decisions viewers never see. A live show is over in an instant, so recognition gives that work a longer life and makes the people behind it visible to the industry.
Do you have any specific practices you lean on to spark creativity?
Music and a walk usually get me unstuck; then I make a few rough versions of the idea before I start judging any of them.
In your experience, what is a significant change you are seeing happen in the video, television, and/or film industry, and what insight can you share about how to navigate it?
I see smaller teams taking on much bigger productions with AI, real-time tools, and custom automation. To keep up, I test new tools on real problems, build workflows I can trust, and stay focused on what the audience will actually see.
What excites you about judging for the Telly Awards?
I love discovering work I might never have come across otherwise, especially the pieces that make me think, “I wish I’d made that.”
