Strongly driven, result oriented media entertainment professional with more than 20 years experience. I’ve been devoted to the growth of companies and associations in a steady, fluent, organized, revenue oriented way. Focused on fostering relations globally through marketing strategies, effective communication, implementation of actions and initiatives to serve the target community/audience, from planning to implementation and result measuring.
How many years have you been a judge?
This is my first year!
What excited you about judging for the Telly Awards?
After over a decade involved in an association where I select judges and organize jury sessions, I wanted to experience the crucial task of voting and seeing more of what’s actually going across the overall entertainment industry: from craft to strategy, from promos to commercials, all formats and trends.
What was your first job in the industry? What did it teach you?
My first job industry was PR Manager at a Creative Agency. It taught me that you can have a great brand, a great idea and be an amazing professional, but it needs to be seen/showcased/published to achieve its goals.
What project are you most proud to have worked on?
Growing a contact Latin American database +200% and having done several big awards events: from curating design partners, hosts, speakers. Everything developed in Spanish and English.
What’s the most challenging part about your job and/or the industry?
Budget allocation from heads to propulse junior careers by attending events and participating in Awards Competitions.
What are your current roles and responsibilities and what do you love most about your job?
My current role is to serve the regional Latin America industry through the services The Global Entertainment Marketing Academy of Arts & Sciences offers. From membership benefits, to events, programs and mostly Awards Competitions. I love PEOPLE. I love to connect people among them and to be connected in a genuine way. I love to serve in a useful way.
What do you for to determine excellence in video?
Target audience, accurate engagement.
What initiatives or projects are you working on now that excite you?
Researching what will be the budgets for companies next year to submit entries to 2026 Awards Competitions so we can build a marketing plan that hits reality.
Do you have any specific practices you lean on to spark creativity?
Have at least a casual catch up conversation with an industry member. Visiting museums. Film.
What inspired you to pursue your career path?
Tons of professionals I admired and still do. At the beginning I was pursuing a career in international journalism. It then developed into the behind the scenes production, client management and marketing and arts.
In your experience, what is a significant change you are seeing happen in the video, television, and/or film industry, and what insight can you share about how to navigate it?
A growing trend of concentration, homogenous brands all merged into a few. Young creatives and execs complaining about being replaced by AI and simultaneously not willing to in person jobs.
