Alicia Hayes is a writer, director and producer. She is a dynamic, self-taught creative with a broad portfolio spanning voice-over, music, acting, writing, photography, makeup, and visual arts. With over 15 years in the entertainment industry, Alicia has made her mark as a radio personality, makeup artist, graphic designer, and wardrobe stylist. She worked alongside Emmy-winning designer Birgit Muller on The Bold & the Beautiful, while also establishing herself as a respected artist, showcasing her work at the prestigious Regis Gallerie in Las
Vegas.

Alicia’s short film CHASM earned second place at the International iPhone Film Festival in 2014, highlighting her talent as a filmmaker. In recent years, she has earned acclaim for her tribute videos, produced for the BABC Los Angeles, honoring industry legends like Malcolm McDowell, Jane Seymour, and Nigel Lythgoe.

Her latest project, Pripyat, a multi-award-winning screenplay about the Chernobyl disaster, stars Malcolm McDowell and has secured over 45 awards. Alicia’s diverse talents and unwavering dedication make her a standout force in the entertainment world. Featured in top publications like The Digital Journal and Entertainment Monthly, Alicia continues to redefine creative excellence.

How many years have you been a judge?

1-3 years

What was your first job in the industry? What did it teach you?

I started in the film industry as a makeup artist, but my true passion was always in directing and producing. On set, I didn’t just focus on my own role—I watched and learned from everyone around me, from the camera crew to the actors, understanding how each piece of the puzzle fit together. I knew that to be a great director and producer, I needed to understand the entire process. In 2013, I had an epiphany—I realized I could make a film and tell a story using my iPhone that was in my pocket. That moment taught me the power of resourcefulness and ignited my journey into filmmaking.

What do you look for to determine excellence in video?

To determine excellence in video and television, I look for a compelling story that is both visually stunning and emotionally engaging. It’s about more than just the technical aspects—though craftsmanship and attention to detail are crucial—it’s the way a narrative draws you in and resonates on a deeper level. In my own work, like my upcoming project Pripyat, I aim for a seamless blend of artistry and emotion. A great production doesn’t just capture moments; it immerses the audience in the world it creates, making them feel connected to the characters and the stakes. Whether through performances, direction, or visual storytelling, excellence is about creating something that stays with the viewer long after the screen goes dark.

How do you unwind from work mode?

Filmmaking isn’t work for me—it’s my creative expression and emotional outlet. It’s where I channel my passion, ideas, and energy, so when I’m in “work mode,” I’m truly in my element, lost in the process of bringing a story to life. That being said, I do enjoy moments of relaxation to recharge. After a long day, I often unwind by watching movies or reading. Watching films allows me to immerse myself in different worlds and perspectives, sparking new inspiration and keeping my creative juices flowing. Reading, on the other hand, offers a peaceful escape, giving me the space to reflect and connect with different ideas and narratives. Both activities help me reset and keep my mind open for fresh ideas when I dive back into my own projects.

Do you have any specific practices you lean on to fuel your creativity?

To fuel my creativity, I rely on a mix of observation, reflection, and immersive experiences. I’ve learned that inspiration often comes from unexpected places, so I make a point to stay curious—whether that’s watching films, reading, or simply observing people and the world around me. I also allow myself time to reflect, whether through writing or quiet contemplation, which helps me connect the dots and bring ideas to life. In my latest work, Pripyat, I find that letting the story evolve naturally is crucial—creativity thrives when I let it flow instinctively, without forcing it.

What are your current roles and responsibilities and what do you love most about your job?

I am a writer, producer, and director, deeply involved in the creative process of crafting compelling stories from start to finish. My roles include developing concepts, shaping narratives, and overseeing all aspects of production. What I love most about my job is the thrill of creation—watching an idea come to life behind the camera is a unique and exhilarating experience. Imagination is the language of creation, and I am driven by the endless possibilities that each project brings.

What initiatives or projects are you working on now that excite you?

I’m currently working on securing financing for my screenplay Pripyat, a gripping historical drama that brings to life the tragic events surrounding the Chernobyl disaster. Starring Malcolm McDowell, Elina Golde, and Andrew Gray, the film blends romance, tragedy, and suspense against a visually stunning backdrop. The story follows Sera, a renowned ballerina, and Sacha, a talented pianist, as their dreams of a new life in America are shattered when Sacha’s childhood friend gets tangled in a web of crime and betrayal. As members of a state-sponsored ballet troupe, they become pawns in a dangerous game with the Russian KGB. It’s a powerful, emotionally captivating narrative that will leave audiences on the edge of their seats.