Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers with more than 450 million registered players around the world. EA Studios is made up of over 20 studios and more than 6,000 creators globally, responsible for some of the world’s most beloved game franchises. Electronic Arts Inc. is a multi-telly award winner and we are proud to feature their groundbreaking work in this month’s In Focus!
Has there been a major shift in EA’s workflow following the emergence of the industry after the height of the pandemic?
Our production workflow has gone through enormous change since March of 2020. Prior to the pandemic, live production required people to gather, use specific equipment and work in a certain way. We had to change, and change quickly. In a matter of days, we were forced to rethink how to produce a live show, remotely, and to the quality and scale that audiences expected. Every day, every rehearsal, every show was a new experience and we were constantly iterating on how we get better and more efficient.
What is the EA creative process like?
Each project is unique. Some begin with a creative spark, others with a problem we are trying to solve. Regardless of where it begins, the process is about open collaboration and a drive to do something better than the last. For me, it’s about the team. Connecting smart people doing the right things is the key factor to success. We have a direction and goals, then pull in the right people to help create something special.
What is most exciting for EA at the moment within the industry?
The most exciting part of what we are doing is that the rules are still being written. Competitive Gaming and esports are in their infancy. Each game, each show, each event brings new challenges and opportunities. The past five years have gone by in an instant with new forms of content emerging every single day. We can’t wait to see what the future brings for gaming entertainment.
What has winning a Telly Award meant to EA and the team?
Winning a Telly has been an amazing honor for our team. To bring a video game to life in this way has been unbelievably gratifying. We were fortunate enough to work on some amazing projects this year. From Madden to FIFA, Apex Legends and The Sims, we starting with great games and amazing communities that helped bring our shows to life. Our team is only a few years old and recognition from The Telly Awards is validation that we are moving in the right direction.