November 2, 2022

Event Recap

NAB New York 2022 Recap

"There comes a great responsibility to solve the environmental problems we’ve created with this technology."

As the film and broadcast industry returns to a normal rate of production, it also returns to the time-honored tradition of trade shows! October saw The NAB Show New York return to the Jacob Javits Center alongside the annual Audio Engineering Society (AES) convention, bringing together broadcasters and technology vendors across a vast exhibit floor and robust conference program.

NAB NY hasn’t taken place in-person since 2019, although a virtual alternative was successfully produced in October 2020. In exploration of over 200 company booths presenting hands-on learning and interactive product demonstrations alongside dozens of talks and networking hours, themes of reconnection and technology framed many conversations. The advancements of tech in both software and hardware have allowed various companies to advertise themselves as being “the future” of their specific niche within the industry. 

Our interest this year was specifically focused on the myriad options for cloud-based storage in both production and post-production. Post-production once lived and died by the structure and speed of hard wired, portable drives with lifespans as short as the tech’s shelf life. Combined with a rightly paranoid need to back-up the back-ups of all footage and assets while keeping projects for infinite amounts of time, this often results in warehouses full of outdated and filled-to-capacity drives collecting dust for years to come. 

Cloud based storage technology offers companies the ability to rid themselves entirely of physical drives, freeing up space in offices and warehouses while creating an infinite storage option that is always backed up. The environmental implications of ridding the industry of unnecessary non-recyclable physical hardware in turn helps to save our planet one drive at a time…or so you’d think. 

The transition to cloud-based storage in our industry is an obvious and sensible progression, but we found a dearth of awareness toward the environmental implications and impacts these global data centers have in both carbon emissions and rising CO2 levels – a reality we recently became aware of through our partnership with Green The Bid. According to a study conducted by BFI, the film and advertising industry alone is responsible for producing over 2840 tonnes of CO2 per production between all stages of production, which has resulted in cries for mandatory reporting of carbon emissions to attempt to reduce this impact. 

One company of note that we spoke with, Backblaze, took the time to explain how its Stockholm data center was sustainably cooled by utilizing the water of the lake it is housed on, offering infinite cloud-based storage options while reducing the emissions from their particular data center. While their operations were indeed unique, there was sadly no company that presented a policy or initiative addressing the recurring environmental implications of cloud-based storage futures.

Our most profound takeaway from NAB New York is that while the availability of technology has been able to solve every man-made problem the industry has presented us, there also comes a great responsibility to solve the environmental problems we’ve created with this technology.

We look forward to the conversations surrounding sustainability within this industry as the year comes to a close, and 2023 presents new challenges for us to break through.

The Telly Awards is a proud partner with Green The Bid, a grassroots initiative and community created to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. To learn more about Green The Bid or to discover how agencies, brands, and contractors can move towards more sustainable practices in production and post-production, visit tellyawards.com/about
April 6, 2018

Event Recap

3 Things we heard at our event with Storyhunter

Last month, The Telly Awards co-hosted a special evening here, in New York City, with our partners at Storyhunter. Bringing together an expert panel including Courtney Coupe (VP of Content, Great Big Story), Athan Stephanopoulos (President, Now This) and Jason Beauregard (Head of Studio at VaynerMedia), the evening convened leaders from across the video industry, as well as within the Telly Awards and Storyhunter community.

ICYMI, here are three main takeaways:

Quality stories will always win.

Regardless of platform, length, or audience, good stories will always rise to the top.  When Great Big Story began in late 2015, it identified a white space for story-first, short form documentaries. At a time when conversations surrounding video were saturated with questions around the ideal length for online video, and a concern that viewers would not watch work beyond 30 seconds on social networks, Great Big Story launched a series of micro-docs up to three minutes in length. Two short years later, they have produced over 1,700 videos with over 2.3 billion views to date, and engage an audience that spends over seven minutes on their bespoke app. Courtney Coupe, VP of Content at Great Big Story, spoke to the fact that their work stands out for its surprising stories, clear aesthetic, production value, and universal appeal.

Brands continue to experiment with longer content.

Jason Beauregard of VaynerMedia, has built a new kind of studio within this forward-thinking agency—one which is fully integrated with other departments (including engagement for live, time performance analytics), allowing for a nimble and agile approach to testing and experimenting with quick turnaround briefs. Jason walked through some of the work created by his team that continues to speak to the shift towards branded content, and away from 30-second ads. VaynerMedia has successfully worked with a number of brands advising its crossover into longer form work—and at times outside of its comfort zone, ideating, producing, and supporting the distribution of the work.

Community is everything.

From the impetus for The Telly Awards and Storyhunter to come together, to the conversations that were had following the panel, and the exponential growth of NowThis’ online audience, community and collaboration are inarguably the key to progress. From the power of bringing voices together from across the industry, building audiences across the globe—Great Big Story documentaries which have a 60% international audience—and collaborating with on-the-ground international talent to scale production, creating a community and key collaborators is necessary to success.