Jury Process

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jury process

All entries are judged by members of The Telly Award Judging Council,a membership-based division of The Telly Awards. Comprised of over 200+ industry experts and prior Telly Award Winners, members represent leading professionals from top advertising and production companies, networks, and content studios.

If you or one of your colleagues is a past Telly Winner or an industry executive and you would like to be considered for membership in the The Telly Award Judging Council, apply here.

Judges evaluate entries to recognize distinction in creative work—entries do not compete against each other. Instead, entries are judged against a high standard of excellence. Judges score entries on a performance scale and winning entries are recognized and awarded Gold, Silver, or Bronze Winners based on the combined scoring of the judges who evaluate each entry. The judges rate each entry on a 10-­point scale. Entries with a score from our judges of 9.7 or over will be awarded a Gold Telly, 9.0 or higher are awarded a Silver Telly, and entries with an average score of 7.0 to 8.9 from our judges are awarded a Bronze Telly for outstanding achievement. Empowered to uphold the historical standards of the Telly competition, judges may award top honors to more than one entry or no entries in a particular category. All decisions of judges are final.


All entries are assessed against the following criteria:

Content / Quality of Message

Content is the information provided in the film or commercial. Good content should be engaging, relevant, and appropriate for the audience. Judges should consider the strength of the concept and message being evaluated respective to the category entered. The story or concept should be unique, coherent, and hold its audience’s attention. In determining the quality of the concept and message, judges should consider all the elements that go into the creative process and how successfully the original idea is communicated.

Technical Execution

Technical execution includes the appearance and quality of the captured image, editing, the sound design and audio integration, the performances, lighting, and all the aspects that account for a memorable viewing experience. This is of course relevant to the category entered. For example, entries in the Low Budget and Student categories will be held to a different standard than those in other categories.  

Implementation / Overall Experience

Judges should consider the overall experience of the work and how it was executed and realized by its creators. A film or commercial can be more, or less, than the sum of its parts. Technical and presentation issues should not prevent you from experiencing the film or commercial to its fullest.


Each entrant will receive notification via email confirming receipt of their entries. After judging is completed, winners will be alerted of their selection and provided the opportunity to purchase statuettes and other memorabilia to commemorate their honor. Entrants whose work is not chosen will be notified following completion of judging.