Tell us a bit about your organization and what your specialty is in the film and video space.

For over 50 years, Peterson’s has prepared students at all stages of their educational journey with the comprehensive test prep they need to succeed. Our content team produces an array of instructional learning videos, interactive videos and marketing videos for our platform and social channels to provide quality media as a leader in the ed tech industry.

What is your organization’s ethos and how does it set you apart from industry competitors?

The ethos of Peterson’s is based on the belief that access to education is a necessity and should be a lifelong, customizable journey. Our philosophy centers on providing effective and comprehensive tools that empower individuals to achieve their educational and career goals with confidence. We strive to make the most modern methods of learning accessible to a broad audience, including military service members and library patrons. Beyond standardized test preparation, Peterson’s also provides a wider suite of tools to help users explore potential careers, find information on scholarships and financial aid, and build their professional skills.

How can people join or learn more about what you do?

Visit www.petersons.com

Tell us about your Telly Award winning piece. What’s the story behind it?

The Master the Firefighter series was created to pair with our online course by honing 3D animations to visualize common tasks as well as many of the physiological demands required to apply to become a firefighter. Research and attention to detail went into creating the iconic look of the series that compliments the online course.

What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?

We’re most proud that the series was a concerted team effort giving us the opportunity to explore applying different animation components. The biggest challenges were building out the animations and making the motion seem natural. Simulating the hose drag and hose pull for the firefighter required a complex physics simulation to make the motion look natural and realistic.

Do you have any advice to other filmmakers based on your career or your team’s approach to work?

Collaboration is key to creating the best work. While there is always a chain of command or a creative director at the helm, the expertise from the whole team contribute to memorable video content.

Can you share a behind the scenes story or fun fact about the making of your piece?

Rendering the 3D sequences for one of the videos required 35 individual animations to be rendered out separately across three computers for about a week.

Tell us about the most memorable response you got from this work.

When a clip from the series was featured on TikTok the video went viral and is still our garnering interaction as our single highest performing post.

Complete this sentence: ‘Great video storytelling is…’

… paced to present clear and cohesive retainable information that is memorable.