Tell us a bit about your organization and what your specialty is in the film and video space.
CXE is a creative agency and full-service production company that transforms ideas into exciting, innovative stories. Specializing in branded content, commercials, influencer projects, film, TV, and more, we’re all about creating unforgettable experiences that resonate with audiences. We like to say that we’re not different because of what we create; we create differently.
Our talented team combines creativity with strategy to bring each vision to life, whether it’s producing a viral video, crafting a brand campaign, or developing stunning music videos. We’ve worked with some of the world’s top brands, including Petco, Netflix, Bumble, Starbucks, Verizon, Razer, Hollister, Meta, and many more.
Notable projects include campaigns for Netflix shows like Bridgerton and The Crown, a viral fashion show for Hollister, and a YouTube series for Bumble. We’ve also produced nationwide campaigns for Starbucks and built strong partnerships with The Shade Room and Rolling Loud. Our versatility spans multiple industries, allowing us to deliver high-quality, impactful content no matter the challenge.
Collaboration is at the heart of our process. We work closely with each client, ensuring the final product reflects their goals and exceeds expectations. Every project is a new opportunity for us to push boundaries, blending our love for creativity with attention to detail to deliver exceptional results.
From start to finish, we’re obsessed with creating extraordinary assets. Whether it’s a small, fast-moving production or a full-scale corporate campaign, CXE is here to take your brand’s story to the next level. Let’s create differently.
What is your organization’s ethos and how does it set you apart from industry competitors?
Our ethos is rooted in a fundamental belief: data without creativity is boring, and creativity without strategy is just noise. We’re the alchemists who transform both into gold.
While traditional agencies choose sides, either drowning clients in analytics or throwing creative spaghetti at the wall, we’ve built something different. We start with “why” before “what,” using data to inform our creative decisions, not constrain them. This approach shaped both the LPGA’s “Listen to the Voice” and Lee Health’s “Are You Ready” campaigns, where deep audience insights drove breakthrough creative that actually moved the needle.
What truly sets us apart is our refusal to stop at “good enough.” We’re a collective of Emmy-nominated filmmakers, data scientists, and strategic minds who treat every project like it’s our own brand on the line. Where other agencies outsource and fragment, we handle everything in-house, from initial strategy through final pixel, ensuring the vision never gets lost in translation.
Our “Listen to the Voice” LPGA commercial didn’t just showcase golf; it tapped into the deeper emotional connection between passion and purpose. For Lee Health’s “Are You Ready,” we didn’t create another healthcare PSA; we crafted a rallying cry that transformed community health engagement.
We’re bold enough to take risks, humble enough to listen, and obsessed enough to iterate until it’s undeniable. In a market saturated with agencies that play it safe, we’re the ones clients come to when they’re ready to stand out, not fit in.
Because in a world full of vanilla, we choose to be sriracha.
How can people join or learn more about what you do?
If you’re curious about our work, start at creativexent.com where you’ll find our reel, case studies, and the campaigns we’re most proud of, including the LPGA and Lee Health work that brought us here. We’re also active on Instagram and LinkedIn (@creativexentertainment), where we share our latest projects and occasionally pull back the curtain on our creative process!
For those interested in joining our team, we’re always looking for people who refuse to settle for good enough. We value resourcefulness over resources, passion over pedigree, and the ability to see stories where others see assignments. Whether you’re a filmmaker, strategist, designer, or that rare hybrid who defies categorization, we want to hear from talented individuals who believe great work comes from asking “why” before “what.”
Reach out through our website or drop us a line at hello@creativexent.com. Come with your best work, but more importantly, come with your perspective on how to make work that matters. We’re building something special here: a place where data meets daring creativity, where every project gets treated like it’s our own, and where the best idea wins regardless of who it comes from.
Fair warning: we work hard, iterate obsessively, and challenge each other daily. But if you’re someone who lights up at the chance to transform brands through storytelling and wants to be part of a team that’s reshaping what a creative agency can be, we should talk.
Miami and LA based, but our work and our team span everywhere.
Tell us about your Telly Award winning piece. What’s the story behind it?
We had several:
“Are You Ready” for Lee Health was a campaign designed to showcase that healthcare marketing doesn’t need to be boring, and that emotional approaches can resonate more powerfully with audiences. Our goal was to save at least one life through this story by helping viewers choose the best healthcare system in Southwest Florida.
The other was “Listen to the Voice,” an LPGA commercial celebrating golfer Gemma Dryburgh. Created in collaboration with the LPGA, who provided archival content while we filmed original footage and wrote the story, the piece honors the hardships, trials, and tribulations behind what it takes to succeed in competitive sports, and celebrates women in athletics.
What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?
We are extremely proud of the immense community response that the Lee Health commercial received.
Do you have any advice to other filmmakers based on your career or your team’s approach to work?
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Start with “why” before “what.” The most transformative lesson we learned was to dig deeper into purpose before picking up a camera. For our LPGA campaign, we spent weeks understanding what female athletes really needed to hear. For Lee Health, we uncovered the human stories behind healthcare statistics. This foundation work isn’t glamorous, but it’s what separates forgettable content from work that actually moves people.
- Listen more than you shoot. Your audience is smarter than ever and can sense inauthenticity from miles away. We learned to earn attention by respecting their intelligence and finding truths that resonate. Sometimes the best creative decision is admitting what you don’t know and asking better questions.
- Build a team that thinks differently than you. We’re filmmakers working alongside data analysts, strategists, and designers who constantly challenge our assumptions. This diversity of thought has pushed our work beyond what any of us could achieve alone. The creative friction is uncomfortable but essential.
- Embrace the unglamorous iterations. We’ll refine a single sequence dozens of times, not because we’re perfectionists, but because we’ve learned that the difference between good and unforgettable lives in those small adjustments. The willingness to keep pushing when something is “probably fine” is what elevates the work.
- Finally, remember that behind every brief is a human being trying to solve a real problem. Whether it’s growing women’s golf or improving community health, approaching each project with genuine curiosity and empathy has opened doors that technical skills alone never could.
The industry doesn’t need more people who can operate cameras; it needs storytellers who understand that every frame should serve a purpose beyond looking beautiful.
Can you share a behind the scenes story or fun fact about the making of your piece?
This was Gemma’s first time acting, and Tiffany (Our Co-Founder, as well as the director and writer of the piece) walked Gemma through with such grace, and helped her give such a beautiful performance and cry!!!
Tell us about the most memorable response you got from this work.
Everyone in the crowd was crying at award shows!
Complete this sentence: ‘Great video storytelling is…’
…knowing when to whisper and when to roar. It’s the courage to cut through the noise with truth, the craft to make it unforgettable, and the obsession to iterate until your audience doesn’t just watch, but feels something shift inside them.
