Tell us a bit about your organization and what your specialty is in the film and video space.
We are the largest motorsports sanctioning body in the world and we are responsible for our television broadcast and all of our social content.
What is your organization’s ethos and how does it set you apart from industry competitors?
The NHRA is the fastest motorsport on earth, and we want to bring everyone along for the ride.
How can people join or learn more about what you do?
Tell us about your Telly Award winning piece. What’s the story behind it?
The U.S. Nationals is the largest drag race in the world, and we wanted to do something special for the open. We went back in time and made a tribute open the way the show would have looked in the 80s and had the voice of legendary Dave McClelland voice it. The racing was spectacular and showed why NHRA is THE fastest motorsport.
What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?
This piece really showcases how NHRA is able to tell it’s own story and give fans the best version of what drag racing on television can be.
Do you have any advice to other filmmakers based on your career or your team’s approach to work?
Focus on story, don’t worry about special fx, or fancy camera work. Compelling stories just need the place to be seen.
Can you share a behind the scenes story or fun fact about the making of your piece?
There was a sponsor change shortly before the tv show and we had to re-render the main open with the new car in it. The playback operator got the open about 35 minutes before we went on the air.
Tell us about the most memorable response you got from this work.
We got so many fans that wrote in to say how cool it was to see the retro open on the air again.
Complete this sentence: ‘Great video storytelling is…’
… about taking away all of the parts that don’t drive the narrative and just letting the story tell itself
