Tell us a bit about your organization and what your specialty is in the film and video space.

MV2 CREATIVE is a video production company based in Charlotte, North Carolina, with a global reach. We specialize in crafting films infused with culture that tell your brand’s story and make an impact. Whether it’s fitness, music, entertainment, or fashion, our experienced crew bring vision to life with style and precision.

What is your organization’s ethos and how does it set you apart from industry competitors?

Our ethos is to make things that make people feel things. I don’t believe in or enjoy making films just to make them. Art imitates life & I want our films to be the heartbeat. Every moment, every shot chosen with extreme intention. We like to bend the rules & bring a level of flavor and flair to even commercial work. Why not blend narrative & commercial? Blurring the lines and just creating stories that feel right–that’s what we love to do.

How can people join or learn more about what you do?

Follow me on YouTube to see the process of how we do what we do. I post many breakdowns and behind the scenes videos to lower the barrier of entry for other filmmakers out there who just want to see what it’s like & learn a little something.

Tell us about your Telly Award winning piece. What’s the story behind it?

IT’S MY TURN NOW was a commercial piece done for Selah Clothing Co.- a fashion brand currently based out of New York City. The story of this piece came from the title of the collection which was Heritage. We decided to build a storyline that would highlight what heritage means in a fun digestible way for the audience. Heavily inspired by The Queen’s Gambit & Spike Lee’s “Seen It All” commercial, we wanted to show the passing down of chess talent from an OG unc, to a young protege. The protege is at the park all day watching the OG beat person after person & gets inspired enough to put in the work to eventually have his “turn”. It emphasizes that heritage doesn’t have to always be passed down from family, but it can be from friends & experiences. It requires work to eventually carry the legacy that someone else has established.

What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?

I’m most proud of how we were able to pivot and adjust during the shoot day. Our biggest challenge was time. With the weather and elements, we moved slower than we expected & ended up falling behind extensively. Despite that, we just kept pivoting, and everyone pitched in to adjust our coverage and ideas while still getting the main shots we needed to tell the story. When shooting the chess sequence, we ran out of time to get some of our shots & the sun set before we had grabbed the scene of the old man telling the young kid to keep it up. Instead of panicking and crashing out, we decided to let the sun set & light it/shoot it as a night scene (which wasn’t the original plan). While this changed the sequence of the edit, it still turned out to be great & I ended up LOVING how the shots looked at night.

Do you have any advice to other filmmakers based on your career or your team’s approach to work?

My advice to any filmmaker out there is to just create from your heart & never stop trying to learn. Instead of focusing on what others are doing or chasing another person’s art – just create your own. Never stop learning & improving, but stay true to your voice.

Can you share a behind the scenes story or fun fact about the making of your piece?

This piece was shot mostly outdoors and it happened to fall on the coldest day in New York City in over 20 years. The feels like temperature was hitting between 0 and 10 degrees all day. We did our best to keep people warm and bundled up with feet and hand warmers & ample breaks to step inside buildings or warm up in “standby” vehicles. It was truly a one-in-a-lifetime experience.

Tell us about the most memorable response you got from this work.

My most memorable response was from a pioneer in the filmmaking space Danny Gevirtz. He commented on YouTube: “This was super fun man!”. I followed up on IG and asked him how he even came across it & he said it was on his homepage and he clicked to watch. Super inspiring and humbling moment for me.

Complete this sentence: ‘Great video storytelling is…’

Intentionality seen through from start to finish.