Tell us a bit about your organization and what your specialty is in the film and video space.
We have a number of journalists working with our team- so always under any video project there is a strong sense of the story. What’s the hook, how does the arc develop, how satisfying is the ending? Great visuals with a weak story or script don’t make a piece great. We know our team will always bring in the gorgeous video– we need to make sure our storyline compliments it.
What is your organization’s ethos and how does it set you apart from industry competitors?
We work until the project is the best it can be. Sometimes our team hates me for that, but we are pretty relentless in our quest for great work.
How can people join or learn more about what you do?
We always try to make room for discounted non-profit work. Its our give back.
Tell us about your Telly Award winning piece. What’s the story behind it?
This year we won a couple Tellys for production of a concert by the bluegrass band, Steep Canyon Rangers. Oh gosh.. the music is so good we probably would have produced it for free. The two hour long shows are streaming on South Carolina Educational TV. We set up 4 or 5 cameras and rolled on the entire concert. The band was using a smoke machine for atmosphere during the concert.. some of our shots looked like we were at a weenie roast :) Couldn’t use those! The other piece we won with this year is about the US Performance Center, which is a nurturing organization for Olympic teams. Producing that was wild- these people are literally the best in the world at what they do- yet they are normal. And nice. Just have some seriously badass skills.
What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?
All five of our tellys this year allowed us to amplify our subjects’ skill with ours. There was the trust that we would present them beautifully and memorably. I’m not sure there were great challenges with either, but we did send up a lot of prayers to everybody and everything for good weather on the night of the Rangers concert.
Do you have any advice to other filmmakers based on your career or your team’s approach to work?
Go out and make the world a better place!
Can you share a behind the scenes story or fun fact about the making of your piece?
Confession- I seriously have a crush on the Rangers base player. He doesn’t know that, so don’t tell.
Tell us about the most memorable response you got from this work.
Everybody and their brother that missed the concert wished they were there. We are talking with a major network about producing a weekly TV show involving the US Performance Center.
Complete this sentence: ‘Great video storytelling is…’
… realizing that one is not good without the other.
