Tell us a bit about your organization and what your specialty is in the film and video space.

I am a freelance director who specializes in music videos, branded content, and narratives.

How can people join or learn more about what you do?

Following me on social media (Instagram, YouTube, X). I usually post BTS content and am pretty active on there.

Tell us about your Telly Award winning piece. What’s the story behind it?

For my Telly Award-winning piece, I intentionally chose an obscure brand called No Nuts! because the name itself gave me an opportunity to lean into my offbeat sense of humor. I build a surreal world around it. Something so absurd and unexpected that viewers would feel compelled to rewatch just to process the ‘WTF’ nature of it. Growing up watching Regular Show on Cartoon Network, I was always drawn to its illogical and chaotic energy, and I wanted to channel that same spirit into my own work.

What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?

I’m proud of how everything in terms of tone, production design, acting, editing, etc. were so consistent with each other. I guess that’s what they call mine en scéne. The biggest challenge was probably shooting all of our planned shots in an exterior setting in a certain timeframe. Specifically to get the sun-setting golden late afternoon shots consistently.

Do you have any advice to other filmmakers based on your career or your team’s approach to work?

Don’t wait for permission, if you have an idea, use all the strength in your system to make it a reality no matter the limitations you think you may have.

Can you share a behind the scenes story or fun fact about the making of your piece?

There were moments during the shoot where the crew and I couldn’t stop laughing because of how ridiculous the characters and general direction to the piece was. I’m also one who’s open to improvisation, so certain actions, words, or facial expressions actors had really cracked me up because of how animated and perfect they were.

Tell us about the most memorable response you got from this work.

The video sparked a lot of reactions on social media, but the most memorable came from an unexpected place. The anime community. Fans kept comparing it to a show called Dan Dan Dan, which I found hilarious because I’m guessing that storyline is as ridiculous as the one I created. It showed me how different audiences can connect with my work in ways I never anticipated.

Complete this sentence: ‘Great video storytelling is…’

… more important than any other creative element in making a video.