Hot Takes is an original, monthly, Telly Awards interview series featuring a chosen industry leader and expert presenting an unfiltered, unrehearsed response to a hot button topic within their field. What’s your Hot Take? Get in touch with our Senior Producer, Dina Graham at firstname.lastname@example.org for the chance to be featured!
For the past thirteen months, as people endured the consequence of a global pandemic, the number of eyes consuming content provided both opportunity and strife to those that create. More eyes on screens meant a greater reach in message, but the standard for keeping eyes on those screens, relied on how well the work could provide connection in a society turned inward upon themselves. As a result, the world of video and television experienced a noticeable shift in its measure of success, particularly when it came to advertising. An industry usually driven by the range of impressions, instead became more concerned with the weight of its impact.
This month’s episode of Hot Takes explores brand strategy in the post-pandemic world; a world that changed the face of advertising and the measure of content success. As multi-Telly Award winners, Square has succeeded in showcasing their brand values through producing authentic work which tells the personal stories of the communities they support. Most recently, we featured their piece, Black Owned: Jackson as part of our Your Stories Defy The Limits Screening series. In case you missed it, you can watch here.
In this episode, Dushane Ramsay, Senior Brand Strategist at Square, advises on how creatives will stand out in the “new normal,” and what steps brands should take to embrace the industry’s inevitable shift.
Watch the episode below!
Dushane Ramsay has been an experiential producer, Account Director, and Creative Strategist, working with brands like Delta, Heineken and Netflix. Now, he leads Square’s brand strategy team where he aims to infuse the work with cultural connection, creativity, empathy and good old-fashioned fun.