The year is coming to a close, Thanksgiving and Giving Tuesday are behind us. We are making resolutions and setting good intentions for 2020. One of our intentions at The Tellys is to honor more inspiring and conscientious work in the new year. With that in mind, rather than release our usual trend report, we wanted to focus on the winning work and the creators making stories that shed light on those doing good in the world.
It may seem like “purpose” has become an industry buzzword, with many companies highlighting their social purpose, perceived or real. Although it may feel like we are moving towards a point of “purpose fatigue,” video has long served as a powerful vehicle to share and spotlight stories that matter.
The Telly Awards has also long recognized work by and for non-profits, work highlighting an issue that touches upon social responsibility
The Telly Awards have long recognized work created by and for non-profits, and work focused on Social Responsibility. This season we doubled down by adding a suite of Social Impact categories to recognize work that is expanding our understanding of the world—our challenges, hopes, and those who are trying to inspire the latter.
When we looked at Branded Content in particular and the categories that touch upon on these efforts (Not for Profit, Social Responsibility, Cause Marketing, Charitable), it’s not surprising to see that entries into these categories have increased by 26% from the 39th Tellys to the 40th Tellys—the latter’s winners were announced in May. Branded Content in general saw a 24.3% increase.
With both these figures in mind, coupled with Telly Award-winning work that has stood out, we wanted to share our top 6 favorite projects that share an important message while delivering an impactful story. Click the links before to view the work and read more about each project!
If you are making work that highlights a non-profit, champions a cause, or has a social impact, take a look at categories for the 41st Annual Telly Awards here and submit by the Final Entry Deadline on February 28th 2020!