Our Q&A with Telly Jury Council Member, Rebecca Preuss

Global Content Partnerships Manager at WeTransfer
Rebecca has worked in the media industry for almost a decade, having started in production for Viacom International Media networks before becoming the online editor for MTV, winning an award for an integrated marketing campaign and working with some of the biggest global youth brands for custom events, TV & digital campaigns. Now, as a partnerships manager for WeTransfer, she’s connecting clients with a global creative audience through premium, award-winning content.

 

What video/television piece inspired you lately?

Tiger King – Inspired is one word, but utterly perplexed is probably more accurate. I’m always fascinated by what makes something ‘viral’, along with those characters that transcend the screen and cement their pop culture icon status almost overnight. (P.s. Free Joe)

How have you been adapting your work to the current environment where COVID has changed the ways we go about our daily lives?The current environment has presented huge challenges when it comes to video production in particular, so we’re constantly having to find new avenues to tell stories with talent and creators on our platform, WePresent. This has resulted in crowdsourced creativity that we’d never even think of before. Also – it’s now obvious just how many meetings really could have just been emails!

What is most exciting for you at the moment within your industry?

I’m excited about how we’re able to really strip back to the basics and still find genuine success. The unexpected creativity from anyone and everyone is astounding. Formats are changing, how brands tell their narrative is changing and it’s happening fast. I like the positive energy this uncertain time brings.

What is one thing the Telly Awards Community should know about you?

I’m a little bit too obsessed with true crime. I think Netflix is to blame (and thank) for this.

What is a piece of work you are most proud to have worked on? 

I spearhead the complete shut down of all MTV on-air programming for 24 hours to encourage our young Australian audience to get out and vote for same sex marriage. It was a fun, fast paced project to work on with an amazing team who all supported the cause. I love to work on impactful content and projects that have real cut-through.