Our Q&A with Telly Jury Council Member Justin DurazzoCo-Director of Interactive Content, Droga5
What video/ television piece inspired you recently?
This might seem biased, but I didn’t actually work on it, so feel like it’s safe to say? :)
The piece that Droga5 submitted for these awards – The Last DaVinci. On a very quick timeline and tight budget, we had the very difficult task of elevating what is already one of the most sensational artworks of our time. The final film was beautiful and moving. After having seen the artwork at Christie’s in person, the film felt like it did a fantastic job of capturing the immensely profound experience of viewing the work. I aspire to do more work like this in the near future.
What is most exciting for you at the moment within your industry?
It’s been interesting to see what seems like an uptick in experiential marketing as of late. As brands move away from more traditional interactive work like microsites and web apps, weaving a different technologies into a tight, memorable experiential narrative seems like a great opportunity to create lasting impressions that matter and are inherently shareable.
What is one thing the Telly Awards community should know about you?
I’ve always been media-agnostic. I’ve never known what I’m going to be working on next or where I’ll be even a month from now. I rarely plan ahead and embrace opportunities as they arise in real-time. It’s led me to a lot of interesting experiences and work in my previously unpredictable career.
What is a piece of work you are most proud to have worked on?
Tree VR is an immersive artistic commentary on climate-change that I helped design and produce. It’s a multi-sensory virtual reality and experiential project that transforms you into a rainforest tree. With your arms as branches and your body as the trunk, you experience the growth from a seedling into its fullest form and witness its fate firsthand. We debuted at Sundance in 2017 and since have shown the project internationally at Cannes Film Festival, Tribeca Film Festival, TED, The Venice Biennale and more. We won a People’s Voice Webby for the project this past spring.