Our Q&A with Telly Jury Council Member Juliette Geraghty

Group Creative Director, VaynerMedia

As a key leader at VaynerMediaJuliette Geraghty helped grow the office from 25 employees to 65+ in just under a year. She currently leads a creative team of 20 talented hustlers across CPG, auto, and entertainment brands such as Mattel, Noosa Yoghurt, Toyota, and Turner, to name a few.

Juliette’s expertise is creating breakthrough content and experiences rooted in human truth and cultural relevance, as well as creative strategy and partnerships with emerging platforms such as Amazon Alexa. In 2017, Business Insider honored her as one of “30 Most Creative Women in Advertising.” Juliette is inspired daily by her loving, talented husband Dave and their fierce four-year-old daughter Clover Mimi.

 


 

What video/television piece inspired you recently?

American Gods has really intrigued me. I’ve never seen anything like it. The overarching message of dying gods needing humans to believe in them in order to survive is such a compelling comment on the world we live in today. The character development is paced perfectly. Visually, I’m floored by this series—again, it’s not like anything I’ve ever seen. I’d love to spend time in the minds of the show’s creators to see what they see! The Handmaid’s Tale is another show I can’t stop watching. Its timing with what’s going on in our country with women’s rights is eerily too close to home—it’s actually quite terrifying.

What is most exciting for you at the moment within your industry?

I’m really pumped about voice (connected home devices) and its integration across multiple platforms. I’ve been working with the Amazon Alexa team on a few projects, and smart speakers are opening doors to a completely new way for consumers to experience content, entertainment, and just life in general. I’ve also had a longstanding love for augmented reality over the last 10 years. Snapchat obviously has made great strides in this area, but we are definitely just scratching the surface. There is so much utility that brands can bring to their consumers with AR. I’m really hoping to be a part of that push to the next level.

What is one thing the Telly Awards community should know about you?

The one thing the Telly Awards community should know about me is that I have a 21-year-old cat by the name of Lucky Lou. Anyone who knows me knows him, so I guess the Telly community should, too! Lucky has flown in first class, drove across the country three times, and has even camped on a beach. Everyone probably refers to me as the crazy cat lady, but I will proudly shout from the rooftops that Lucky rules.

What is a piece of work you are most proud to have worked on?

I have so many projects that I’m insanely proud about. Mainly because of all of the wonderful people behind these projects. I really, really love the people I work with—so I am officially most proud of them.

As far as something we made together, I would have to go with Sadie the Eagle. We were working with 20th Century Fox at the time to help promote their new film, Eddie the Eagle, based on the 1988 Olympic British skier. We wanted to create a video that helped make his story relevant with today’s audience in the U.S. After testing some content themes in social, we decided to go with a documentary that tells a real life underdog story—and that’s how we found Sadie.

Our documentary tells the story of this young, fierce snowboarder that continuously overcomes tough financial circumstances to chase her dream of being an Olympian. Not only did we pay for Sadie to compete in the Nationals, we also introduced her to her lifelong hero Bud Keene. With the enormous exposure from our video, and all of these amazing doors we opened for Sadie, that is definitely one project where we changed an incredible girl’s path in life.