McCann Worldgroup, Lima’s Christian Caldwell began his career over 15 years ago, and in 2011 was appointed by the prestigious Ibero-American advertising magazine, ADLATINA, as one of the top 20 Ibero-American creative directors of the decade.

Both as a writer and creative director, Christian has been honored with more than 700 recognitions at top advertising festivals across Asia, Europe, and the Americas, including Cannes (where he won seven Lions), The D&AD Awards, The Clio Awards, The London International Awards, The ANDYs, The Webby Awards, FIAP, El Sol, El Ojo, New York Festival, The WAVE Awards, and The Effie Awards.

What is most exciting for you at the moment within your industry?

Every day, I’m motivated by working in an industry in which millions of people can view my work, and I can provoke a positive reaction in them. There is nothing better than creating an advertising idea that becomes a part of popular culture.

What is one thing the Telly Awards community should know about you?

I am passionate about this profession! Since I was nine years old, I knew I wanted to be in advertising when I grew up.

What is a piece of work you are most proud to have worked on?

It’s impossible to say which piece of work made me feel the most proud; it’s like choosing between your kids. Some work has given me creative awards or recognitions, while others that have never won a prize have become a part of pop culture. In the end, any idea presented to the client, approved, and released is something I’m proud of.