Xianghan Wang is an award-winning XR/Motion Designer at Apple, known for creating immersive, emotionally resonant digital experiences that merge art, technology, and cultural heritage. Her work spans interactive storytelling, spatial computing, and motion design, earning over twenty international awards including the Red Dot and iF Design Awards. Exhibited globally and featured in major showcases, Wang continues to push the boundaries of immersive media to connect people, culture, and technology in meaningful new ways.
How many years have you been a judge?
This is my first year!
What excited you about judging for the Telly Awards?
I’m excited to judge for the Telly Awards because it celebrates innovation and excellence in visual storytelling across a wide range of media. As someone passionate about pushing the boundaries of motion design and immersive experiences, I’m inspired to see how creators around the world are using new tools and perspectives to communicate ideas in powerful, emotionally resonant ways. It’s an incredible opportunity to exchange insights with other industry professionals and recognize work that is shaping the future of digital storytelling.
What was your first job in the industry? What did it teach you?
My first job in the industry was as a Digital Designer Intern at Ogilvy. It was my first real exposure to the fast-paced creative world, where I learned how powerful ideas could drive visual impact. At the same time, it taught me the importance of balancing creativity with production constraints, understanding how to bring bold concepts to life while meeting practical timelines and client needs.
What project are you most proud to have worked on?
I’m most proud of my project The Rhythm of Tai Chi, a VR experience that reimagines traditional Tai Chi through immersive technology. The work blends motion tracking, cultural storytelling, and interactive design to make this ancient practice accessible to younger audiences while preserving its spiritual essence. It has received multiple international design awards, including the Red Dot Award and AIXR Awards finalist recognition, and was also accepted by VR and design conferences for presentation. It’s meaningful to me because it bridges technology and heritage—showing how design can connect generations and cultures in new ways.
What are your current roles and responsibilities and what do you love most about your job?
I’m currently working as an XR/Motion Designer at Apple, focusing on creating intuitive and visually engaging experiences that help people better understand and connect with emerging technologies. My role bridges storytelling, design, and innovation, bringing clarity and emotion into complex digital interactions.
What I love most about my job is the opportunity to collaborate with talented people across different disciplines and to use design as a way to make technology feel more human and accessible.
Do you have any specific practices you lean on to spark creativity?
I believe creativity comes from staying curious and constantly exploring new things. I like to step outside my comfort zone—trying new experiences and attending conferences to stay updated with the latest trends and technologies. Especially now, with the rapid rise of AI, there’s always something new to learn. But at its core, creativity hasn’t changed: the most genuine inspiration still comes from living fully and creating from real emotion and experience.
