Michael Anthony Bradshaw is an Emmy-nominated creative executive in New York City with over 18 years of experience in content strategy and creative leadership. He has led creative teams at The Economist, Digitas, Edelman, The Wall Street Journal, and Thomson Reuters, and has driven transformative content strategies for global brands like JP Morgan, Accenture, Visa, and Goldman Sachs. His award-winning work is recognized for shaping how people connect with brands and technology.

How many years have you been a judge?

1-3 years

What excited you about judging for the Telly Awards?

The community.

What was your first job in the industry? What did it teach you?

PA at NBC. Humility.

What project are you most proud to have worked on?

Sprout “I Am the New History” Black History Month campaign.

What’s the most challenging part about your job and/or the industry?

Inequitable starting lines.

What do you look for to determine excellence in video?

An original voice.

What are your current roles and responsibilities and what do you love most about your job?

Founder of consulting and creative services agency. I love the business of creative.

What initiatives or projects are you working on now that excite you?

Fintech. The most exciting and well funded creative industry vertical.

Do you have any specific practices you lean on to spark creativity?

Meditation.

What inspired you to pursue your career path?

Lack of a plan B?

In your experience, what is a significant change you are seeing happen in the video, television, and/or film industry, and what insight can you share about how to navigate it?

Global embrace of organic content and rejection of slick, overproduced commercials.