Aryn Terry is a Senior Account Director at Offscript Worldwide, specializing in branded content, experiential marketing, and culture-led storytelling. Her work sits at the intersection of media, art, and advertising, helping brands show up with intention, relevance, and creative integrity across platforms. With a multidisciplinary background that includes creative production and on-camera experience as a professional model, she brings a nuanced lens to storytelling, craft, and audience connection. Her work is also informed by a growing focus on sustainability and impact-driven narratives.
How many years have you been a judge?
This is my first year!
What excited you about judging for the Telly Awards?
What excites me most about judging for the Telly Awards is the opportunity to evaluate work across genres, formats, and levels of scale. I’m drawn to the Tellys’ broad definition of excellence and its recognition of both cultural relevance and craft. It’s exciting to help spotlight work that pushes storytelling forward while still resonating with real audiences.
What was your first job in the industry? What did it teach you?
My first role in this industry was at a media agency as an assistant media planner and buyer working on a Fortune 100 technology account. It taught me how important structure, data, and accountability are to creative success. That foundation still informs how I approach storytelling today because understanding where and how work shows up is just as important as the idea itself.
What’s the most challenging part about your job and/or the industry?
One of the biggest challenges is balancing speed with intentionality. The pace of content creation has accelerated, but truly great work still requires clarity, collaboration, and care. Navigating that tension while maintaining creative integrity is an ongoing challenge across the industry.
What do you look for to determine excellence in video?
I look for clarity of intention first and ask myself “does the work know what it’s trying to say and who it’s for?” From there, craft, execution, and emotional impact matter deeply. The strongest work feels cohesive across concept, performance, and production, and leaves you feeling something rather than simply telling you what to think.
What are your current roles and responsibilities and what do you love most about your job?
As a Senior Account Director, I lead and support integrated campaigns that span branded content, live experiences, and digital storytelling. I often sit at the intersection of strategy, creative, and execution, helping teams translate ideas into work that is both culturally relevant and effective. What I love most is shaping ideas that feel intentional and watching them come to life across platforms.
Do you have any specific practices you lean on to spark creativity?
I spend a lot of time observing culture outside of traditional advertising spaces — through travel, exposure to different cultures, and time spent in nature, alongside art, fashion, and music. Morning movement, time in the sun, and long walks outdoors help me reset and observe more closely. Stepping away from screens allows ideas to connect organically, making curiosity one of the most underrated creative tools.
In your experience, what is a significant change you are seeing happen in the video, television, and/or film industry, and what insight can you share about how to navigate it?
AI is reshaping how stories are developed and produced, lowering barriers while raising important questions about originality and creative ownership. The opportunity lies in using AI as a collaborator rather than a shortcut and protecting our very human POV, transparency, and creative integrity as the technology quickly evolves.
