Alex Prezenszki is the Media Director of Mediator Group, one of Hungary’s leading creative agencies. He has worked with top brands across industries, and his agency’s work has won awards at major international festivals. He shapes the industry through teaching, speaking at events, serving on juries, and participating in professional organizations.
How many years have you been a judge?
This is my first year!
What excited you about judging for the Telly Awards?
What excites me most about judging for the Telly Awards is the opportunity to engage with exceptional video work from around the globe and learn from creative approaches I might not encounter in my daily work. With over a decade in media strategy and campaign development, I know that exposure to diverse perspectives is essential for professional growth – and the Telly Awards bring together some of the industry’s most innovative storytelling. Beyond evaluation, I see judging as an extension of the knowledge-sharing and mentorship work I’m passionate about: contributing to recognizing excellence while staying connected to where our industry is headed.
What are your current roles and responsibilities and what do you love most about your job?
I’m the Media Director at Mediator, leading media, PPC, and social strategy for clients across different industries. The best part of my job is the variety – no two days or campaigns are the same, and I get to work at the intersection of data and creativity. I’m a digital-first thinker, so figuring out how to make strategies come to life in ways that truly connect with audiences is what keeps me excited.
What inspired you to pursue your career path?
I’ve always been drawn to the space where creativity meets strategy. Early in my career, I worked in social media and quickly realized I loved figuring out not just what to say, but how and where to say it for maximum impact. That curiosity led me from freelancing to agency roles, and eventually to leading media strategy. What keeps me going is that this field never stops evolving – there’s always a new platform, a new audience behavior, or a new way to tell a story.
In your experience, what is a significant change you are seeing happen in the video, television, and/or film industry, and what insight can you share about how to navigate it?
The most significant change is the speed at which content needs to be produced and how audiences consume it. Short-form, vertical video is dominating, and AI is making it possible to create high-quality content faster than ever. But here’s the thing: speed doesn’t mean sacrificing quality or strategy. The brands and creators winning right now are the ones who understand their audience deeply and can move fast without losing their creative edge. My insight? Invest in tools and processes that give you agility, but never lose sight of why people watch in the first place – connection and story.
