Rückenwindfilm GmbH was founded in 2014 by Christoph Deja, who was working for 9 years as creative director in a Munich based agency. Pretty soon the necessity of expanding the team became clear. Hana Tsutsumi, Producer and Director, with an international background joined in early 2015.
Working for clients like Red Bull, BMW and SAP, amongst others, we expanded our team again by the end of 2018 with Julia Konitzer, another creative.
With a team of three our company is based in the heart of Munich from where we operate all over the world.
What are the most important elements of videography that allow you to capture and portray the freshness and speed of the equipment and sports on display?
The most exciting aspect of our job is that you can never generalize a theme or subject. You always have to come up with new ideas and techniques that best capture the essence of your subject and convey the message you want to bring across. If you feature a sport like in “What It Takes to Fly the Red Bull Air Race,” the most important thing is to understand the sport. For me this means: talking to the pilots. If you’ve got that, the vast variety of modern equipment enables you to transport the message and fascination to the audience.
For a spot like “A story in 2.8 seconds,” it was all about bringing dynamic motion to a standing object. This led to the decision of working with a special and unusual light design.
What is usually the first step of your creative process when working to showcase a product?
Before we start to develop an idea or concept for a film, we want to understand two things. First, the product itself and its USP. Second, the intent the client has with the video, such as the message they want to bring across and the audience they are aiming for. Combining these two aspects usually lead us to the first idea of a concept.
Who else in Germany is creating work that inspires you?
There are so many great creative heads out there, it is impossible and simply unfair to point out a single one. A lot of production companies and agencies are producing amazing and groundbreaking films. This is one reason why awards like The Telly Awards are so important, because simply watching the Winners works offers so much inspiration and new input.
What do these wins mean for you and your team?
Coming from representatives of the industry, these awards are very special to us. We feel honored and happy. It is great when all the hard work and efforts are recognized and appreciated in this way. Also, it’s always an especially nice way of validating the whole team, knowing what we can achieve and create together. It makes us happy, knowing that we are not only privileged enough to love our work and what we do, but also that it leaves an impression on others. It pushes us to keep striving for even greater ideas and works. Eventually, it also makes clients happy, and hopefully confirms that they should continue working with us on future projects as well.
