Watch our latest Throughlines event of the 47th Annual Telly Awards, featuring Hussein Rumaithi and Caleb McMullen, the team behind the McKinney marketing campaign.

Hear about how the concept came about, and how they took a chicken sandwich to a viral moment across all platforms. We’ll dive into the creative process behind this memorable campaign, from initial ideation to execution. Discover the strategic thinking that transformed a limited-time menu item into a cultural conversation starter, and learn how the team leveraged social media, traditional advertising, and experiential marketing to create buzz.

Hosted by Managing Director Amanda Needham, you can watch now on our YouTube!