Tell us a bit about your organization and what your specialty is in the film and video space.

Kadiko is the business-to-brand agency that helps healthcare and life sciences companies transform and grow their businesses. Through creative video production, we enable companies throughout the healthcare industry to communicate their stories to the world.

What is your organization’s ethos and how does it set you apart from industry competitors?

Somewhere, a life is waiting. This drives everyone at Kadiko to work with urgency and conviction to help our clients build memorable and engaging brands that enhance the consumer experience across the healthcare sector.

How can people join or learn more about what you do?

Visit Kadiko.com to learn how we turn game-changing ideas into life-changing businesses.

Tell us about your Telly Award winning piece. What’s the story behind it?

NOWDiagnostics launched The First To Know Syphilis Test, the only at-home rapid syphilis test that provides in-home results in just minutes. Our mission was to tackle the rising syphilis epidemic with urgency, empathy, and a refreshingly modern approach. We developed a couple of promotional videos to make STI testing feel casual, comfortable, and less clinical—empowering consumers to take their health into their own hands, at home. The work had to balance a serious public health message with a brand that was bold, bright, and human.

What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?

We’re proud that this campaign went beyond the aesthetics. It looked good and it was effective. The brief campaign run garnered over 19 million impressions and converted more than 179,000 users to the campaign website.

Do you have any advice to other filmmakers based on your career or your team’s approach to work?

Have each other’s backs—always. A film production is almost never a stress-free environment. Something inevitably will not go to plan, but it is how your team responds and moves forward that matters. Support each other and the vision of the film you are making, and the rest will follow naturally.

Can you share a behind the scenes story or fun fact about the making of your piece?

In just two days, we shot footage for three videos, completed a clinical test kit photography collection, and completed a creative campaign photography collection—all within one compact site in Oakland. With multiple sets running simultaneously, we managed to capture a clinical IFU video alongside two promotional pieces with completely opposite tones.

The IFU had to be clear, precise, and easy to follow—crafted with clinical accuracy and vetted for regulatory approval to meet strict FDA safety rules and labeling standards. In contrast, the promo videos leaned into humor: tongue-in-cheek, bold, playful, and culturally relevant.

The production itself was as varied as the creative: from cucumbers to fake blood, our prop list was wild, underscoring just how versatile—and fun—this shoot really was.

Complete this sentence: ‘Great video storytelling is…’

… rooted in equal parts creativity and strategy.