I’m a Brand Strategist focused on creating timeless, culturally relevant brands through thoughtful strategy and creative. I’ve led omni-channel campaigns and product launches for Dim Mak Collection, HexClad, McCormick Spices, and Asha Noodles. Brought growth, press, and elevated brand experiences.

How many years have you been a judge?

1-3 years

What excited you about judging for the Telly Awards?

What excites me the most about judging for the Telly Awards is the opportunity to celebrate work that pushes boundaries. Moreover, discovering the brightest talents within an industry is crucial and see how they build a connection between brands and people. It’s inspiring to see how storytelling continues to evolve and delivers a strong signal through enormous amount of noise.

What project are you most proud to have worked on?

I’m most proud of my work guiding HexClad’s entry into new product categories and shaping partnership strategies that came to life through activations at Art Basel Miami, New York Wine & Food, South Beach Wine & Food, and Desert Smash. Collaborating on the Benny Blanco partnership, from product design to campaign launch was a memorable moment in connecting culture with brand growth.

What’s the most challenging part about your job and/or the industry?

The most challenging part of the job is balancing creativity with strategy in an environment that is constantly shifting. AI, trends, and audience behaviors evolve rapidly, yet a brand must remain consistent and maintain a strong signal. For a strategist, the challenge is distilling complex systems into clarity and ensuring every decision reinforces the brand’s DNA while resonating with the audience.

What do you look for to determine excellence in video?

I look for work that feels real, simple ideas told with intention and honesty. Quality is expected; truth is what stands out.

What are your current roles and responsibilities and what do you love most about your job?

I’m leading a full rebrand and 24-month strategy for a marketing agency, shaping their voice, identity, and direction. What I love the most is client’s willingness to challenge long-held industry assumptions and pursue innovative solutions to problems their field has accepted for decades. That ambition pushes me to think beyond convention, looking messages and creative frameworks that feel both timeless and disruptive.

Do you have any specific practices you lean on to spark creativity?

Walk. Walk. Walk. Take time to be with yourself and really notice the world around you. Get outside. Travel, camp, engage with nature and with people. I find inspiration in those around me, in genuine connections, and in eye contact rather than screens. Nature, travel, and human connection. These simple things help clear your mind from the noise.