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Campaign-B2C: Business-to-Consumer

Regional or multi-market cable commercial campaign (up to 3 pieces) focusing on communication or commerce between companies and consumers.

Title: Atlantic Union Bank – "Any Way You Bank"
Entrants: RP3 Agency
Client: Atlantic Union Bank
Year: 2026

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Credits

Creative Director: Anthony Romano, RP3 Agency
Copywriter: Elaine Luzietti, RP3 Agency
Account Executive: Kristiana Johnson, RP3 Agency
Account Lead: Melanie Appel, RP3 Agency
Chief Creative Officer: Tuesday Poliak, RP3 Agency
Producer: Robin Turner, RP3 Agency
Director: Matt Pitroff, Working Stiff Productions
Producer: Brenna Mathers, Working Stiff Productions

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