Winners

Title

CURE IS THE GOAL

Entrants

Remedy Edge

Client

Bristol Myers Squibb

Year

2026

Credits

SVP, Group Creative Director

Phil Dalton, Remedy Edge (formerly Patients & Purpose)

SVP, Group Creative Director

Tyler Maxson, Remedy Edge (formerly known as Patients & Purpose)

Senior Video Editor

Nate Platzner, Omnicom Production

Chief Creative Officer

Michael Schreiber, Remedy Edge

Chief Executive Officer

Jennie Fischette, Remedy Edge

Chief Creative Officer

Dina Peck, Remedy Edge (formerly known as Patients & Purpose)

President, Consumer and Healthcare Professional

Deb Deaver, Remedy Edge (formerly known as Patients & Purpose)

Executive Director of Client Service

Anu Patel, Remedy Edge (formerly Patients & Purpose)

VP, Account Director

Grace Neigel-Misulonas, Remedy Edge (formerly Patients & Purpose)

Account Supervisor

Vianca Rosario, Remedy Edge (formerly Patients & Purpose)

Senior Producer

Tiffany Jackman, Omnicom Production

VP, Associate Creative Director

Dan Lombardi, Remedy Edge (formerly Patients & Purpose)

Group Art Supervisor

Matt Overton, Remedy Edge (formerly Patients & Purpose)

VP, Creative Director

Elke Erschfeld, Remedy Edge (formerly Patients & Purpose)

Senior Project Manager

Yulia Iaquinta, Remedy Edge (formerly Patients & Purpose)

Director

Michael Medoway, Equals MGMT

Cinematographer

Jon Chema, The Gersh agency

President, Cell Therapy Organization

Lynelle Hoch, Bristol Myers Squibb

Breyanzi Brand Lead

Steve Glynn, Bristol Myers Squibb

Director, US Marketing

Tiana Peterson, Bristol Myers Squibb

Director, Cell Therapy Communications

Danielle Idone, Bristol Myers Squibb

Director, Cell Therapy Communications

Sarah Cohn, Bristol Myers Squibb

Director, Omnichannel Strategy

Allison Cohen, Bristol Myers Squibb

Senior Product Manager, US Cell Therapy

Lauren Passucci, Bristol Myers Squibb

Omnichannel Strategy Consultant

Connie Eggert, Bristol Myers Squibb

Director, Lymphoma, Patient Advocacy

Cara Thompson, Bristol Myers Squibb