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Campaign-B2C: Business-to-Consumer

Online commercial campaign (up to 3 pieces max) focusing on communication or commerce between companies and consumers.

Title: American Savings Bank: Living the Dream
Entrants: MVNP
Client: American Savings Bank
Year: 2026

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Credits

Senior Account Executive: Asia St. John
Managing Director West Coast: Lindsay Schedler
Assistant Account Executive: Evelyn Wong
Director: Alex Bocchieri
Director of Photography: Johnathan Walk
Executive Creative Director and Copywriter: Brian Watanabe
Creative Director and Art Director: Vanessa Zachariah
Senior Copywriter: Christianne Michel
Executive Producer: Jenni Katinszky
Broadcast Production Assistant: Alexa Wäcker
Line Producer: Jennifer Tracey
Audio Production: Ross Okamura
Music: Johnny Helm
Animation: Travis Mangaoang
Color: Matthew Phillips
Online: Karen Brizendine
Chief Creative Officer: Tammy Uy

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