Name: When the Elf Finds the Holiday Aisle…
Uploaded: 2026-05-18T13:18:53+00:00
Description: When the Elf Finds the Holiday Aisle…, 2026 Gold Telly Awards General Winner for Social Media

Gold Winner

General-Social Media

Branded content featuring online videos that streamed exclusively on social sites.

Title: When the Elf Finds the Holiday Aisle…
Entrants: Paper Theater Studio
Client: Lowe's Home Improvement
Year: 2026

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Credits

Director, Creative Director: Andrew Manzella, Paper Theater Studio
Producer: Rebekah Tulburt, Paper Theater Studio
Creative Manager: Caleb Van Voorhis, Lowe's Home Improvement
Manager, Organic Social Media: Annie Mohr, Lowe's Home Improvement
Assistant Marketing Manager, Organic Social Media: Andrea Baker, Lowe's Home Improvement
Director Photography: Danilo Calilung, Paper Theater Studio
Editor: Janice Calilung, BC Productions
Content Creator: Jerry Jones, Lowe's Home Improvement

Winners Announced 47th Annual Season