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Campaign-Brand Collaboration (Use of Creator, Celebrity & Influencer

Branded content campaign or series (2 - 5 pieces max) prominently featuring an influencer and/or celebrity.

Title
KEEPING IT REAL WITH GEORGE F. BAKER III x DEER PARK® SPRING WATER
Entrants
Primo Brands
Client
Deer Park Spring Water
Year
2026

Credits

CMO
Kheri Tillman, Primo Brands
Director, Regional Brands
Meagan Pirog, Primo Brands
Sr. Manager, Deer Park
Basak Baysal, Primo Brands
Associate brand Manager, Deer Park
Colleen Collier, Primo Brands
Sr. Director
Christi Lazar, The Lab @ Primo Brands
Associate Creative Director
Malaea Relampagos, The Lab @ Primo Brands
Art Director
Al Garcia, The Lab @ Primo Brands
Social & Digital Designer
Dan Stoddard, The Lab @ Primo Brands
Associate Director Strategy & Activation
Michelle Burgstiner, The Lab @ Primo Brands
Social Media Manager
Emily Novak, The Lab @ Primo Brands
Social Media Coordinator
Amanda Ferruzza, The Lab @ Primo Brands

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