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General-B2C: Business-to-Consumer

Regional or multi-market cable commercials focused on communication between companies and consumers.

Title: Truth Teller - Wax
Entrants: Copper Giants
Client: Liberty Mutual Insurance
Year: 2025

Credits

Executive Creative Director: William Girouard, Copper Giants
Creative Director: Josh Tetrault, Copper Giants
Creative Director: Joe Beutel, Copper Giants
Lead Art Director: Alex Vorrilas, Copper Giants
Lead Copywriter: Mike McGuiness, Copper Giants
Lead Creative Project Manager: Jennifer O'Neil, Copper Giants
Executive Producer: Amy Ap, Copper Giants
Lead Producer: Natalie Bergeron, Copper Giants

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