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Silver Winner

Craft-Use of AR

Specialty category in which only the Use of AR in immersive and/or mixed-reality video will be evaluated

Title
T-Mobile Signature Store Mixed Reality Activation at the Las Vegas Grand Prix
Entrants
T-Mobile USA, Inc.
Year
2025
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Credits

Principal Innovation and Strategy
Louisa Spring, T-Mobile USA, Inc.
Senior Project Manager
Courtney Tononi, T-Mobile USA, Inc.
Senior Manager Retail Format
Chelsey Meisner, T-Mobile USA, Inc.
CEO
Ian Dawson, Augmentive Studio
CCO
Nathan Boldman, Augmentive Studio
Captain
Philippe Lewicki, Afternow
Senior Retail Format Manager
Maria Marquez, T-Mobile USA, Inc.
Senior Strategy and Programs Manager
Jenine Mandolini, T-Mobile USA, Inc.

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