Tell us a bit about your organization and what your specialty is in the film and video space.

At Mid-Career Productions, our ethos is rooted in authentic, human-centered storytelling. We believe film is more than entertainment; it’s a vehicle for empathy, healing, and cultural preservation. Every story we tell is grounded in truth, vulnerability, and the lived experiences of underrepresented communities, with a strong emphasis on Caribbean and Black Canadian narratives.

We approach projects with a philosophy of care: care for the subject matter, care for our collaborators, and care for the audience who will receive the story. That means prioritizing representation both on and off screen, building inclusive teams, and ensuring our work sparks conversations that extend beyond the theatre or streaming platform.

What is your organization’s ethos and how does it set you apart from industry competitors?

What sets us apart from industry competitors is the fusion of artistry and social impact. Many companies can deliver polished visuals, but our signature is pairing cinematic excellence with cultural authenticity. We don’t chase trends—we build legacies, focusing on stories that challenge stereotypes, honor heritage, and offer new perspectives on universal themes like fatherhood, memory, and identity.

Because we straddle both narrative and branded work, we’ve developed a unique ability to blend creative vision with strategic storytelling. Our films resonate in festivals across the globe, while our commercial projects for brands like IKEA, SickKids, and Tim Hortons prove that socially impactful stories can also drive mainstream engagement.

At the core, our ethos is about creating spaces where BIPOC creatives thrive, stories feel lived-in and personal, and audiences leave with more than they expected. That deep intentionality is what makes Mid-Career Productions stand out in today’s crowded industry.

How can people join or learn more about what you do?

People can connect with me directly on social media (Instagram, Facebook, LinkedIn). I’m always open to conversations and collaborations. You can also subscribe to my YouTube channel, where I share insights on filmmaking, storytelling, and behind-the-scenes looks at my projects. It’s the best way to stay up to date with what we’re creating at Mid-Career Productions and to be part of the journey as we continue to grow and tell human-centered stories.

Tell us about your Telly Award winning piece. What’s the story behind it?

Our Telly Award–winning piece, I AM Human, is a deeply personal exploration of one woman’s journey to find success while climbing the mainstream corporate ladder. The film follows her pursuit of excellence in spaces that were never designed with her in mind, highlighting the resilience, vulnerability, and determination it takes to navigate that landscape.

The story reflects not only her triumphs but also the hidden struggles—the moments of isolation, the constant need to prove oneself, and the quiet sacrifices that often go unseen. In many ways, it is a mirror of the experience of countless incredibly talented Black and BIPOC professionals who are working to claim their rightful place in executive spaces.

What makes this piece resonate is its honesty. We didn’t shy away from the lows because those challenges are just as defining as the moments of victory. I AM Human reminds us that behind every polished title and boardroom success story is a human being carrying the weight of representation, identity, and ambition. Winning a Telly Award for this project was not just an acknowledgment of its craft, but of the truth it speaks on behalf of so many.

What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?

What I’m most proud of about I AM Human is its honesty. We didn’t create a glossy, one-dimensional commercial; we told a real story that represents the lived experiences of so many people. I love the cinematic quality we achieved, from the way the music flows with the performances to the visual storytelling that pulls the audience into her world. It feels authentic, and that’s exactly what we set out to do.

The biggest challenge we faced was time and budget, like so many productions. We had only a single day to shoot, and only one level of a condo to work with. The question became: how do we make one space feel like several different moments in our protagonist’s life? The solution was a mix of clever blocking, production design, and lighting shifts. By reimagining angles and textures within the same location, we were able to transform that one space into multiple environments. It pushed our creativity, and in the end, it elevated the storytelling instead of limiting it.

Do you have any advice to other filmmakers based on your career or your team’s approach to work?

My biggest piece of advice to other filmmakers is simple: just do the idea when you feel it. Don’t wait for the perfect budget, the perfect camera, or the perfect opportunity—those things rarely come at the right time. If the story is in your heart and you can see it in your mind, grab whatever tools you have and make it. Do it quickly, do it with passion, and let the process teach you what you need to know.

The skills, polish, and technical growth will come later. But the one thing you can’t manufacture is momentum. By acting on your ideas right away, you not only build confidence, you also sharpen your creative instincts—and that’s the foundation of a sustainable career in this industry.

Can you share a behind the scenes story or fun fact about the making of your piece?

A fun fact about the making of I AM Human is that the entire commercial was shot in just one day at a single location, which we used creatively to represent the different stages of this woman’s journey. It was a true family affair—my son and daughter appear as the kids in the opening scene, and my wife, Natanya, produced the entire project. That made the experience more than just a production; it became a labour of love where our family’s energy and care infused every frame. In many ways, that intimacy and collaboration mirrored the heart of the story itself.

Tell us about the most memorable response you got from this work.

The most memorable response we received from I AM Human came from a Black executive who pulled me aside after a screening. With tears in her eyes, she said, “I saw myself in every frame. It felt like you were telling my story—the pressure, the victories, and the invisible weight we carry every day.”

That moment confirmed for me why we made this piece. It wasn’t just about one woman’s journey—it was about giving voice to so many untold experiences that often remain hidden behind polished résumés and boardroom titles. Knowing that the work resonated so deeply and made someone feel truly seen is, to me, the highest reward this project could achieve.

Complete this sentence: ‘Great video storytelling is…’

… human-centered and heartfelt. It leans into the truth of what the story is sharing, never shying away from vulnerability. It’s also about embracing the very limitations—whether time, budget, or space—as creative tools that sharpen your edge and push you to find beauty in unexpected places.