Tell us a bit about your organization and what your specialty is in the film and video space.
We are a nonprofit that works to correct the stereotype around black and brown pet ownership by highlighting love and revealing barriers so we can provide resources and ensure all people can have a pet at home.
What is your organization’s ethos and how does it set you apart from industry competitors?
We work specifically in the animal welfare and human wellbeing space. We know wherever there is a human in need, there is also a pet in need. Our narrative department is constantly working to raise awareness. We have music videos, PSAs and a documentary coming out.
How can people join or learn more about what you do?
Tell us about your Telly Award winning piece. What’s the story behind it?
The CEO had a vision to reach young people and include black and brown people that are often seen as bad pet owners. He wanted to share the story of the artist’ recently deceased cat and showcase how much he loved the cat.
What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?
Proud of the production with our skinny crew. Biggest challenge was shooting at night in the dark at a park with 3 different locations without attracting attention. We ended up hiring a security team, had camping lights and a generator and all the gear was in a wagon or bags on wheels.
Do you have any advice to other filmmakers based on your career or your team’s approach to work?
Don’t compromise the story and be prepared to pivot.
Can you share a behind the scenes story or fun fact about the making of your piece?
We used a lot of fog to replicate a dream scene. In one of the locations we were in a tiny apartment and set off the alarm. We had to prepare to explain why we had 3 cameras, fog and a man in silk panamas in a bed! LOL
Tell us about the most memorable response you got from this work.
Receiving this award for the team. To be able to share this with the entire crew meant everything.
Complete this sentence: ‘Great video storytelling is…’
… the best way to change someone’s mindset or add more fuel to the fire. It most often leads to action.
