Tell us a bit about your organization and what your specialty is in the film and video space.

Atlantic Re:think, The Atlantic’s in-house creative marketing studio, delivers ambitious work that channels our editorial authority—meeting partner goals and crafting award-winning advertising content.

Since 2013, we’ve been creative thinkers who know how to tell an engaging story, how to make it work for your business, and how to make it matter to consumers and business leaders alike.

What is your organization’s ethos and how does it set you apart from industry competitors?

Who tells your story matters.

We match the surprise and delight of Atlantic storytelling with the needs of our partners to produce brand campaigns that stand apart.

How can people join or learn more about what you do?

Visit Atlantic Re:think’s site and our social channels (Instagram, YouTube, Facebook).

Tell us about your Telly Award winning piece. What’s the story behind it?

Cathay Pacific’s premium travel experience isn’t just about reaching a destination—it’s about inspiring the journey itself. To bring this idea to life, we needed a narrative that felt personal, visually compelling, and deeply aligned with the brand’s ethos of transcendent travel.

The campaign centered around Joshua Vides, an in-demand graphic artist celebrated for his bold black-and-white aesthetic and ability to transform everyday objects into striking works of art. His creative process—marked by moments of inspiration and artistic blocks—became the foundation of our story. We followed Vides as he navigated a period of creative stagnation, only to find his breakthrough at 30,000 feet, immersed in the comfort and intentional design of Cathay Pacific’s Business Class.

Visually, the piece mirrored the transformation that travel enables. We began in the stark, static environment of Vides’s studio before transitioning to the soft lighting, rich textures, and thoughtful details of the Cathay Pacific cabin. As he experienced the airline’s renowned hospitality, we saw his mind ignite—sketches forming, ideas flowing, inspiration striking.

By blending documentary-style storytelling with stylized visual elements—including animated overlays inspired by Vides’s artwork—the film connected with an audience of young, ambitious travelers who see travel as more than movement; they see it as a creative force.

“Seattle Bookmarked: Banned Edition” centered on filming prominent Seattle residents reading excerpts from banned or challenged books by Seattle authors on the top floor of the Seattle Public Library. This iconic location served as both a powerful symbolic backdrop and a visual representation of the city’s commitment to literary culture. The campaign elevated simple book readings into compelling narrative pieces by pairing the readings with carefully crafted, stylized broll footage, where each shot was purposefully designed to emphasize and visually interpret the words being read. This artistic approach created a deeper, more engaging connection between the literary content, Seattle’s landscape, and the viewer. The campaign created three main pieces of content – “Brave Face,” “Ghost Boys,” and “Lawn Boy” – each achieving strong viewer engagement with video completion rates around 50% for full-length cuts. The creative execution resonated particularly well with the target “Advenculturist” audience, effectively communicating Seattle’s unique cultural depth and progressive values while maintaining high production values that matched The Atlantic’s premium positioning. This approach successfully transformed what could have been straightforward book readings into powerful statements about intellectual freedom, cultural expression, and Seattle’s distinctive character, helping to position the city as a destination for culturally curious travelers.

What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?

Both pieces showcase our point of view at Atlantic Re:think, marrying narrative and innovation.

Do you have any advice to other filmmakers based on your career or your team’s approach to work?

To have an openness to opinions, and value collaboration. Always take a meeting. And work hard – your reputation will get you far.

Can you share a behind the scenes story or fun fact about the making of your piece?

Our team are masters at turning the impossible possible. Christian Nilsson produced Moved to Create, we had to film on a real Cathay Airlines planes while it was parked at LAX in between long haul flights. We were restricted to a limited crew with limited gear, and brought on special lighting equipment as to not burn any of the windows. There was a monsoon approaching Hong Kong to potentially lessen the window of filming. Power of course was tricky, insurance trickier. But the film combined with the motion graphics element adds such a creative touch to a strong narrative.

Kim Walker produced Seattle Bookmarked: Banned, an incredible example of storytelling. To capture the creative spirit of Seattle, we sought out real people and places from across the city. This took us from a skate park to a drag show, from a butterfly garden to a seaplane, from a queer bookshop to an artist’s studio, and more. But the adventurous nature of the shoot felt most apparent (and somewhat nerve-wracking) when we were rigging our camera to the inside of a fish tank, for our director to hop in the lake with.

Tell us about the most memorable response you got from this work.

Winning Gold at the Telly’s was pretty great.

Complete this sentence: ‘Great video storytelling is…’

… where narrative meets innovation.