Tell us a bit about your organization and what your specialty is in the film and video space.

Hi, I’m Belinda Whiteman, a NYC-based video creative lead, editor, and motion designer with 8+ years of experience shaping cinematic, social-first content.

I’ve created for brands like David Yurman, MAC, Marvel Entertainment, Keys Soulcare, and Tory Burch, earning a Silver Telly for the David Yurman Holiday Campaign, which reached 10M+ impressions and was featured in The Hollywood Reporter.

Whether editing, animating, or conceptualizing, I bring strategy, storytelling, and a pop-culture-driven eye to every project. A Parsons alum, I now consult and edit with brands to refine their social voice and build vibrant communities.

What is your organization’s ethos and how does it set you apart from industry competitors?

I love creating social videos that carry a strong branded message; polished, cohesive, and full of heart. This approach ensures a consistent visual voice across Instagram, TikTok, YouTube, Pinterest, and beyond, so the reach and energy feel unified everywhere.

How can people join or learn more about what you do?

Follow me on Instagram. Connect with me on Linkedin. Email me and check out my website.

Tell us about your Telly Award winning piece. What’s the story behind it?

At David Yurman, I had the joy of editing 30 pieces for their holiday social campaign. I helped research seasonal references and sifted through hours of footage featuring celebrity talents like Sterling K. Brown, Iris Law, Hero Fiennes Tiffin, Winnie Harlow, and Kyle Kuzma. Through editing the interviews and clips, I shaped a narrative about the small rituals, jokes, and shared moments that make the season meaningful. To me, luxury isn’t just status; it’s about stories, memories, and identity. Jewelry becomes a timeless way to celebrate perseverance and personal history.

What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?

The biggest challenge with this project was capturing as much content as possible from the celebrities in just a couple days of shooting. Afterward, I dove into the footage to shape a cohesive narrative from what we had, really sculpting the holiday campaign in the edit. One of the most memorable moments came from Sterling K. Brown, who shared a heartfelt story about his father and how jewelry represents perseverance and honor passed down through generations. I’m very proud of that interview.

Do you have any advice to other filmmakers based on your career or your team’s approach to work?

Never give up on yourself. Keep pushing forward, and don’t forget to laugh along the way. There’s only one you; so make it the best version possible.

Can you share a behind the scenes story or fun fact about the making of your piece?

Each celebrity brought their own charm and perspective on the holidays and what luxury jewelry means to them. Sterling K. Brown spoke with incredible warmth and charisma about his family traditions. Iris Law and Hero Fiennes Tiffin were a playful duo. Her energy brought out his lighter side, and together they struck a perfect balance of humor and heart. Winnie Harlow and Kyle Kuzma, meanwhile, had the sweetest dynamic; like a 90s rom-com couple come to life in their interviews.

Tell us about the most memorable response you got from this work.

I love reading the comments and watching the campaign take off. One of my favorites was from an interview with Iris Law and Hero Fiennes Tiffin: “They are LOVELY… Oh, the jewelry too 😍😂.” Little notes like that always make me smile. They show that the audience is having fun and connecting with the humanity in the work.

Complete this sentence: ‘Great video storytelling is…’

… all about enduring connections.