Tell us a bit about your organization and what your specialty is in the film and video space.
We specialize in feature video storytelling that helps clients build their brands and businesses. What makes us unique is that we film in the style of reality television, but at the speed of news. This gives the client’s audience the most authentic look at their brand or business, extending their reach and increasing sales.
What is your organization’s ethos and how does it set you apart from industry competitors?
Our ethos is “Audience First.” We work will clients to understand their customers on the deepest levels so we can create content they will connect with.
How can people join or learn more about what you do?
Follow on social (Instagram, LinkedIn) or email me at Andrew@VideoByAndrew.com
Tell us about your Telly Award winning piece. What’s the story behind it?
“All In, All the Way” is a high school sports documentary about the storied Lancaster Independent School District’s varsity boys basketball program and its 2024 state championship win, the 4th in the program’s history.
What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?
What we’re most proud of is that this documentary has helped positively improve the local reputation of school districts in the region and also introduce it to an international audience. It is easy to over look this region, 15 minutes south of Dallas, because of how underserved all the communities are. This documentary battles that stigma showing that poverty isn’t a learning disability, that these students are just as capable of greatness as those in more affluent areas. Their story of hard work, dedication and bringing heart to everything they do has captured the attention of area stakeholders who, before this documentary didn’t know much if anything about this school district and now want to help this school district achieve even more.
Do you have any advice to other filmmakers based on your career or your team’s approach to work?
As fantastic as narrators are and as fun as on-camera hosts can be, we invest heavily in telling stories through the people they are about though on-camera interviews and following them as they welcome us into their world.
Can you share a behind the scenes story or fun fact about the making of your piece?
A fun fact about this documentary is that I wasn’t told about many of the deeper relationships between the players and the history of the program before production. It wasn’t until after the team won state and we were doing the sit down interviews that I learned of all the stories that would individually make up the documentary. It was meaningful as a storyteller to be able to go back and review all the game footage and experience the season again, but now with the deeper understanding of what this meant to everyone involved. It was incredible to “just so happen” to have regular game footage that actually means so much more once you know the deeper story behind it. It was a gift to have the interviews to explain these moments to the audience so they too can experience the journey just like the players and coaches.
Tell us about the most memorable response you got from this work.
The most memorable response from the documentary is that it caught the enthusiastic attention of the general manager of one of the local television stations, in the 4th largest media market in the country, who wants to help reach out to community business leaders to help the school district get more resources so it can continue to thrive.
Complete this sentence: ‘Great video storytelling…’
… a living history that adds to your world view and influences how you impact the world.
