New Research Reveals the Hidden Tensions Reshaping Content Creation
Get the 2025 Trend Report, your guide to a media industry in flux
The media landscape is transforming rapidly—AI tools, interactive advertising, vertical video, and new formats are reshaping how we create and consume content. But understanding why these changes matter and where they’re headed requires deeper context. That’s why the Telly Awards partnered with the Broadcast Education Association to bring you this year’s Telly Awards Trend Report, “Content in Context: Original Research on a Media Industry in Flux.”
Some of the original findings featured include:
- Diversity initiatives are failing in newsrooms – much needed stories are going unreported because of the emphasis on code-switching over building true consensus.
- Cultural authenticity is profitable on Netflix- blazing a trail for locally-produced content to be successful across the global streaming market
- AI training data is more biased than anyone realized – the datasets powering our newest media tools are built on exclusions that will shape content for years
View the 47th Annual Telly awards Trend Report below to join the global Telly community as it exchanges ideas on how we’re collectively navigating this inflection point. If you’re making great video work yourself, enter the 47th Annual Telly Awards – our early entry deadline is December 12th, 2025.