Technology and AI are changing the revenue and rights game in the sports media. Does that mean old plays like licensing linear television are out? Not if you ask MEDIAPRO’s Senior VP of Commercial Partnerships Jean Manuel Jimenez. The 7x Telly Awards winner unpacked how the industry is shifting in a recent episode of the Telly Awards Podcast.

“We need to be really focused 100% on becoming more disruptive every day,” says Jimenez

On the commercial side, that means selling rights based on how media is consumed, whether broadcast on TV or streamed on a seven-inch smartphone screen. On the production end, brands can use technology to build richer experiences that help them stand out and capture more attention. AI presents yet another opportunity to drive revenue.