Over 10 years at Los Angeles Times, Kristen has worked her way from Senior Account Executive to leading branded content strategy and development for the award-winning LA Times Studios. Under her direction, the studio has expanded into diverse content pieces: in any given week, she could be overseeing a podcast recording, shooting documentary-style testimonials and going over the final touches for an animated short. Hear her hot take about what the branded content audiences really want to see, and the companies operating in everything from healthcare to financial services that are clamoring to work with Hollywood production companies.