Kaki Stergiou is tired of advertisements being something people just walk past. In the latest episode of Hot Takes, she explains how the Super League team approaches advertising for the extended reality age. Whether gamifying ads to improve both user experience and engagement, or bringing a branded experience into the virtual world, Kaki sees this pivot in advertising as an improvement for brand marketing and for gaming. Watch the episode to get her full hot take on the future of immersive branded content.