In the fourth episode this season, our guest, Megan Gilbert, Vice President of FORTUNE Brand Studio, gave us her candid perspective on B2B branded storytelling and content marketing. Megan believes the human element has to be at the heart of any branded storytelling campaign– especially when the brand is a huge corporate enterprise. Watch Megan explain how she and her team at FORTUNE “show, don’t tell” the positive impact their client brands have on the world.